Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. I also share my views (not necessarily the agency’s ) and pose additional questions. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Newspapers Retail Sports 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Of course, it helps if you also join and get involved with a PR association like PRSSA (Public Relations Student Society of America) or PRSA (Public Relations Society of America).

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

AUGUST 26, 2014

For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. And don’t neglect the old fashioned “information interview.”

Industry 316

Industry Fashion Travel Tourism 316

Cision

JUNE 9, 2016

Making something newsworthy means having a “real person” to interview. She is also getting ready to launch Master your PR – an online course that teaches small business owners how to handle public relations on their own. Now, that is a story. Promoting the Beebo as a product is not. Images via Pixabay: 1 , 2.

Pitching 120

Pitching How To Brand Branding 120

Barokas

NOVEMBER 1, 2017

Until I took my first college course on it, I didn’t even know what PR was. Even while working at small, local publications, I never had an empty inbox. I wrote “ Jeffco schools battle teacher shortage for gifted kids” for The Metropolitan , a newspaper that focuses on implications of local and national events on Denver’s community.

Report 68

Report Fashion Pitching Journalism 68

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) Just because you’re a solo PR pro doesn’t mean you’re in this alone. to your advantage to break into a new niche.

How To 104

How To Fashion Banking Industry 104

Reputation Us

JANUARY 7, 2019

Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Of course, the answer is probably “all three.” One of my favorite local Instagram campaigns is #onlyinmn. More volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Ethical Voices

DECEMBER 5, 2022

It goes from whether you’re talking about universal versus absolute ethics, and you may have a guiding principle, but how do you adapt it for the localities? You also must work with local languages. Listen to the full interview, with bonus content, here. Absolutely. Those stories of kindness are contagious and elevated.

Ethics 78

Ethics Publicity Radio Local 78

Stuart Bruce

MARCH 18, 2015

Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Sign-up to a free online training course? Last year via my work as a CIPR trainer I did an excellent CIPD ‘Train the Trainer’ course which improved the way I run my PR training courses. CIPR course?

Training 60

Training Ethics Course Analytics 60

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Should I push my client for them to be interviewed? So, who’s going to interview them?

Ethics 50

Ethics Interviews Advertising Advertising 50

Maxim Behar

APRIL 11, 2024

And, of course, my mother, who is 91 years old and in good health. Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. Friends, community. For instance, in my company, when conducting interviews, I have only one criterion for candidates – a sparkle in the eyes.

Television 59

Television System Interviews Travel 59

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. And, here's a quick transcript from my interview via the site. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. What I love are the micro-influencers and the local campaigns.” —@wiredprworks.

How To 63

How To Brand Branding Local 63

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. When do they post? What did we learn?

Interviews 40

Interviews Analytics Social Media Survey 40

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

Pitching 64

Pitching Consumer How To Meeting 64

PR Conversations

OCTOBER 11, 2018

Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. I also wonder whether disillusion may be inherent in PR/communications careers and act as a brake on long-term effectiveness. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Maxim Behar

OCTOBER 15, 2023

The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. We’re in the midst of a content revolution, where brands are finding it more fruitful to produce their own content, earning the communication channels they use to reach you and me. Think Local. That’s not the point of this post though….

Brand 52

Brand Branding Media Local 52

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. In other words, take the knowledge from your course work and apply to real-world situations.

Sports 60

Sports Internal International Enterprise 60

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Volunteer your internal communications services to a local charity or nonprofit. ’ #internalcomms #measurepr. Not always a good thing.

Internal 40

Internal International Communications Measurement 40

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Communications Conversations

FEBRUARY 20, 2018

For instance, when “#MNnice and “#NiceOff” started trending (as a challenge for local brands and businesses to welcome folks to the Bold North—a.k.a. You also emcee’d two Facebook Lives during the course of the week—I thought you did a great job! But, I always tell folks it’s an easier job than it looks—especially when it’s done well.

Social Media 76

Social Media Media Video Trends 76

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

JULY 17, 2014

Of course those people are not my clients for long… 7. It is a long-running and successful campaign that still resonates in our New Zealand community. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government. Or they think it’s only about media.

Real Estate 71

Real Estate Local Government Internal 71

Karen Freberg

DECEMBER 4, 2017

Ultimately, the Live Creator Kit is a must have when you go and have live video sessions.These could be interviews, exclusive pieces of content for your audience on FB, behind the scene’s features at events, giveaways and announcements, etc. The possibilities are endless. Sponsorship Opportunities. Validation for Analytics.

Education 42

Education Facebook Video Social Media 42

PR Conversations

OCTOBER 29, 2015

Regardless, the focus of my position was to ‘professionalise’ the role, which was located within the highways departments of local councils. working with local petrolheads to beef up their events as a platform for getting out the road safety message. At this stage in my career, local government beguiled me to return to it.

Publicity 40

Publicity Local Training Education 40

Communications Conversations

FEBRUARY 6, 2018

You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. I almost didn’t go to my internship interview because I had to drive 2.5

Energy 68

Energy Corporate Travel Internal 68

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Jennifer Spicer is a senior at Tulane University, taking courses at its campus in Biloxi, Mississippi. She hopes to combine her experience in human resources and her passion for public relations into a career in internal communications.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 81

Ethics Community Conference System 81

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV.

Local 94

Local Course Community Interviews 94

Journalistics

FEBRUARY 25, 2013

An interesting thing happens when you do this well – you actually attract journalists and bloggers to your content, and they’ll often want to interview you or quote you in their stories (without you having to pitch them). Continue to build your audience – through subscriptions and a high level of “touch” across your community.

Media Relations 52

Media Relations Media Pitching Writing 52