ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

He seized national attention with a Facebook video inviting all who could safely make it to one of his Gallery Furniture stores to come and even bring their pets. Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. He could learn a thing or two from Mattress Mack.

Airlines 149

Airlines Reputation Local Policies 149

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Yet, in reflection, so much has changed.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Formerly of Facebook Mention fame for celebrities, athletes, and high profile figures, this app allowed these individuals to create, share, and analyze specific elements of their FB page with new tools and features. The purpose? Create a range of content to sponsor and showcase.

Education 42

Education Facebook Video Social Media 42

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Of course, let’s not forget a primary motivator: recruitment. Of course, marketing to developers is not new. Ad Week: Facebook Holds first Hack Developer Day. So What, Really, is New Here?

Software 120

Software Enterprise Groups Course 120

5W PR

JULY 2, 2018

Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. For brands who want to build their reputation and maintain a strong community of followers, it’s important to have a social media strategy. Social media is often a big part of the PR conversation in 2018.

Brand 114

Brand Branding Reputation LinkedIn 114

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). Of course, there’s a need to understand planning – but within a BANI world context.

Education 52

Education Reputation Leadership Technology 52

Prakkypedia

OCTOBER 24, 2018

There’s a common thread to that list, of course: social media. Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public.

Journalism 69

Journalism Reddit Newspapers Government 69

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Of course, though people weren’t pleased with the change – the result was a lot of conversation and plenty of media attention for IHOP. Community Involvement. Cancer Research. So what exactly is a PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

Communications Conversations

OCTOBER 2, 2019

And, these tools then serve up content employees can post on social networks like LinkedIn, Facebook and Twitter. For an example of what I’m talking about, take a peek at a post by local recruiter and long-time community builder, Lars Leafblad: Lars is hitting on exactly what I’m talking about. What do you think?

Employee 74

Employee Brand Branding LinkedIn 74

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Stuart Bruce

MARCH 18, 2015

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor.

Training 60

Training Ethics Course Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Of course, this approach yields only qualitative results. Of course you do! We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Of course, this approach yields only qualitative results. Of course you do! We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Of course, this approach yields only qualitative results. Of course you do! We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Of course, the answer is probably “all three.” One of my favorite local Instagram campaigns is #onlyinmn. More volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Reputation Us

JANUARY 7, 2019

Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

NOVEMBER 14, 2016

What really impresses me about Sean is not just his determination to secure a good entry-level PR position, and realizing he needs to keep his skill set updated (hence the Virtuoso Master Course) in order to do so, but his cheerful outlook on life. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers?

Insurance 40

Insurance Insurance Course Television 40

PR Conversations

OCTOBER 11, 2018

From the variety of people and professions you rub up against to the buzzy nature of the job, the intellectual stimulation, the writing/telling stories, and, of course, the pay. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. This is their story.

Local 95

Local Retail Writing Meeting 95

Solo PR Pro

FEBRUARY 2, 2016

A devastating tragedy can happen without warning, and have a powerful local, national or even global impact. Your community may feel shock, fear and distress amplified by the 24 hour-news cycle. Did it happen in your area or is there a local connection? When is it warranted to cease activity? Are children involved?

Local 40

Local Social Media Course System 40

prTini

AUGUST 12, 2016

Individuals used their Twitter, Facebook and Instagram accounts to share memories, favorite lyrics, memorable TV and concert appearances, and songs or even albums that shaped their lives for the better. After all, local businesses seemed to mourn alongside the fans themselves, and no one thought twice about it. If In Doubt, Sit It Out.

Local 28

Local Community Brand Branding 28

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. Read: Because of the Master Course, I have more time to read the latest Harry Potter book!

Course 40

Course Local Creativity LinkedIn 40

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! I thought I’d ask my network for help! They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

FEBRUARY 20, 2018

For instance, when “#MNnice and “#NiceOff” started trending (as a challenge for local brands and businesses to welcome folks to the Bold North—a.k.a. You also emcee’d two Facebook Lives during the course of the week—I thought you did a great job! We also added Facebook Live videos into the mix wherever possible.

Social Media 76

Social Media Media Video Trends 76

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. We’re in the midst of a content revolution, where brands are finding it more fruitful to produce their own content, earning the communication channels they use to reach you and me. Think Local. That’s not the point of this post though….

Brand 52

Brand Branding Media Local 52

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here. pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

APRIL 8, 2016

But as we started coming into the modern age of communication and fundraising, it found itself at more and more of a disadvantage vis-à-vis other national animal welfare organizations, as well as local/regional ones (because most people have no idea that their local SPCA is not officially affiliated with the A). Puppies ftw!

Community 40

Community Creativity Local Banking 40

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

OCTOBER 26, 2016

Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Hello, #HurricaneMatthew !). A Little Bit of Conversation.

Interviews 40

Interviews Analytics Social Media Survey 40

Waxing UnLyrical

JUNE 6, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. Reinvigorating National Blood Week.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

MARCH 13, 2013

That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Of course, we’re up against a breakout session with Mark and Jeff B. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 103

Conference Social Media Crisis Crisis Management 103

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Volunteer your internal communications services to a local charity or nonprofit. ’ #internalcomms #measurepr. Not always a good thing.

Internal 40

Internal International Communications Measurement 40

Maxim Behar

OCTOBER 15, 2023

The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn. The Promise of Vertical Social Networks for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60