Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. ” I knew we had a great story, but I had trouble obtaining earned media. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week.

Twitter 208

Twitter Software Retail Agency 208

Landis PR

OCTOBER 31, 2022

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts.

Nonprofit 98

Nonprofit Local Community Small Business 98

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Why: The summer months can be a slow time for some businesses. Successful Social Media Disengagement for Teachers.

Social Media 88

Social Media Media SEO LinkedIn 88

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. And those of you who are small business owners yourselves might relate. Speaking of “huge,” Social is really a huge time suck.

Social Media 97

Social Media Media Community Twitter 97

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Community 93

Community Facebook How To Web 93

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Kathy Casciani, Azul Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

5W PR

DECEMBER 30, 2021

3) Promoting civic involvement – College students are keen to immerse themselves in causes and community service. College students are accustomed to receiving messages through social media platforms. Hence, they are more likely to notice influencers who have already built trust with their social media followers.

Marketing 60

Marketing Nonprofit Small Business Local 60

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Solo PR Pro

NOVEMBER 12, 2019

You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. Hiring for Strategic Communications. Do you have the most effective communications structure in your organization? This is a guest post written by Jessica M. Graham, APR, Fellow PRSA.

Media Relations 50

Media Relations Communications How To Media 50

wiredPRworks

JANUARY 3, 2020

I just had the pleasure of reading Barbara’s chapter on LinkedIn in the excellent book Success Secrets of Social Media Marketing Superstars (which she most certainly is that) and chatting with her on LinkedIn. 2020 LinkedIn Company Profile Business Builder for Startups, Entrepreneurs and Small Business.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

I just had the pleasure of reading Barbara’s chapter on LinkedIn in the excellent book Success Secrets of Social Media Marketing Superstars (which she most certainly is that) and chatting with her on LinkedIn. 2020 LinkedIn Company Profile Business Builder for Startups, Entrepreneurs and Small Business.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Why: Is your business recognizing the full potential of Google+? What is #MindfulSocial?

Community 79

Community Google Small Business Facebook 79

Waxing UnLyrical

JUNE 2, 2014

Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Are You Trying To Get Your Business Found Online? Why: How do you break through the noise on social media?

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content.

Small Business 75

Small Business Advertising Advertising SEO 75

Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin?

Small Business 75

Small Business Community Resources LinkedIn 75

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs? BarbaraRozgonyi.com.

Case Study 40

Case Study Conference Reputation Small Business 40

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them. corporate cringe ). Reputation. Thank you for reading this article.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

JUNE 20, 2014

Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Should You Brand Your Business Email Address?

Brand 85

Brand Branding Small Business Resources 85

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Businesses face the same struggle in consistency and frequency – and that’s usually wrapped up in competing priorities.

Survey 60

Survey Blogging Corporate Analytics 60

wiredPRworks

FEBRUARY 23, 2018

In this multi-faceted session, everyone will breeze through the ultimate social selling strategy you can use to map out future event marketing success. Learn how to self-assess your social skills and find out where you can improve. It has more than 90 chapters and clubs in 24 countries.

Education 51

Education System Meeting Nonprofit 51

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. Using Pinterest & Secret Pinboards For Media Pitching. Why: Internet trolls could care less about making a good impression, but are often hellbent on ruining yours.

Pinterest 76

Pinterest Small Business Resources Pitching 76

Waxing UnLyrical

MAY 13, 2013

SurveyAct – New Online Survey Tool for Small Business Owners. Where is Chuck Norris and other crucial social media questions. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Mark Schaefer rules!

Blogging 78

Blogging Exercises Survey Google 78

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. Own a business? Check out these #givingTuesday ideas for small business. #GivingTuesday is on November 29, 2016. Tell us: How did you participate in 2015?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Regardless of whether or not I have news to share, I regularly check in with my key media friendlies.

Pitching 63

Pitching Consumer How To Meeting 63

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Social media promotion and responses to negative comments online. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. by Frank Strong. “I I haven’t raised my prices in 20 years,” she said.

Survey 60

Survey System Trends Small Business 60

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Social media stems from the blog, and also fills our content calendars for our social channels. A: Our biggest challenge is that we’re really a small business trying to do big things.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. Will social media be used?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. They write about hires, mergers and events in the business community. What is # SocialMadness?

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

DECEMBER 2, 2013

, did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.

Small Business 100

Small Business Infographics Facebook Resources 100

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Software Company Marketing 12