Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. click any image for higher resolution).

Publicity 89

Publicity Media Advertising Advertising 89

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. The metaverse, Web 3.0, Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations.

Survey 68

Survey Enterprise SEO Web 68

Prohibition

FEBRUARY 9, 2022

In the time of Web 3.0, Every social media forum. Reddit and Quora are two examples of online forums. TripAdvisor and Yelp are examples of online review sites. Printing media (if you have the measures to actively check the relevant publications). Why do you need social listening software?

Brand 62

Brand Branding Social Media Reddit 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Visual communications.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. A surprising insight on social media measurement: Activity does matter. It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0.

Resources 89

Resources Social Media Corporate Web 89

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. PR will recognize the important role it has in content marketing, as both a means for building relationships , and as a philosophical approach to marketing communications it has always embraced.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. PR Measurement Lessons from Election Day. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: Vox Efx via Flickr, CC 2.0.

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. 2012 had 110+ entries, 16,000+ votes, 3x our Twitter, 2x our FB and 20%+ increase to web #measurepr. This is our 3rd yr.

B2C 83

B2C B2B Measurement Twitter 83

Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. Martin Waxman of Martin Waxman Communications. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR.

Measurement 40

Measurement Web Analytics Twitter 40

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. Surveys of the PR community or reporters ( see these ). For now, I’m thinking of putting together a summary (sum) like this once a month. all 210 U.S.

Industry 85

Industry Media Technology Employee 85

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Social Media 40

Social Media Media Measurement B2B 40

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. But if we don’t learn from the measurement mistakes of paid, earned media will be doomed to repeat it.

Media 57

Media Advertising Advertising Measurement 57

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice.

Education 40

Education Measurement Government Interviews 40

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. How do you measure that success? What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. Fostering communities of brand advocates/brand ambassadors. Blogs – personal, professional, corporate, etc. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

NOVEMBER 14, 2014

Several years ago, when I was editor of the Women Grow Business blog community, Robin Ferrier wrote a piece I still remember to this day, about how smart blogging doesn’t always mean starting a blog. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. I’m still chortling at her “people who get measurement get called BOSS” line from last week’s #measurePR chat ! Who could resist that? Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

DECEMBER 21, 2015

Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is). Analytics: the Sideways Approach to Measuring PR. Analytics: the Sideways Approach to Measuring PR. That’s how I get my jollies. ” 6.

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MAY 18, 2015

The Best Way to Measure Thought Leadership. Why: “Measuring an investment you make in thought leadership is extremely difficult. Content Marketing: Without Community, It’s Only Half the Equation. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Leadership 40

Leadership Insurance Insurance Community 40

Waxing UnLyrical

JULY 11, 2016

Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray. ” asks Heather Whaling in this post.

Report 40

Report Banking Measurement Digital PR 40

The Resolution Blog

OCTOBER 7, 2015

From a client’s perspective, surely it makes sense to have the same agency doing your analytics and measurement, your technical SEO, your content marketing, your stakeholder/influencer engagement, your proactive and reactive media relations? #E: Web Results Direct. Business 2 Community. E: SEOs are in the same boat as PRs.

SEO 120

SEO Engineering Content Marketing Agency 120