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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Conclude by Measuring Your Initial Success  .

Corporate 270
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Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 259
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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. So, how should we measure PR outcomes?

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PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

Modern digital media brought web analytics which have made gathering metrics easier. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. More importantly, it doesn’t scale.

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Measure of success

Prakkypedia

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more.

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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Hmm…strange for a corporate storytelling site, don’t you think? Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals. Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67