Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2.

Community 40

Community Viral Web Creativity 40

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 90

Publicity Media Advertising Advertising 90

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. And yes, you read that right.

Web 73

Web Creativity Blogging LinkedIn 73

Waxing UnLyrical

APRIL 28, 2014

This week’s roundup features seven posts from around the web that dare you to challenge the status quo. What Small Businesses Can Learn from the Creative Community: Share the Journey. Ken Mueller discusses how you can use creativity to break the mold. Rebelling Against Scripts. Based in the Washington, D.C.,

Small Business 75

Small Business Travel Resources Creativity 75

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. In this guest post for Jeff Bullas , Aida Gadzo shares some creative Facebook contest ideas. community from me and mine. Image: DVIDSHUB via Flickr, CC 2.0.

Community 70

Community Facebook Resources Web 70

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

AUGUST 11, 2014

This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. Secrets everyone has them. Image: Steven Depolo via Flickr, CC 2.0. Based in the Washington, D.C.,

Storytelling 87

Storytelling Privacy Resources Web 87

Waxing UnLyrical

MARCH 23, 2015

If that’s not a fresh take on community building, what is? 5 Tips to Get In Your #Creative #PR Groove. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Career Development business strategy' Based in the Washington, D.C.,

Strategy 40

Strategy Creativity Web Energy 40

Waxing UnLyrical

MARCH 2, 2015

Why: “Creative web content is all the rage in the marketing world. Why: “Creative elements get attention, communicate more clearly and enhance credibility.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. In this post for {grow }, Kerry O’Shea reviews a “creative” solution (tip: we’d never endorse it!). Client engagement is one of the core ways businesses grow their client base.

Social Media 88

Social Media Media SEO LinkedIn 88

Waxing UnLyrical

JUNE 30, 2014

This week’s roundup features seven posts from around the web that focus on support. 15 Ways to Restore Your Creativity. Why: Burn out is all too often inevitable for small business owners and communicators alike. Image: Lotus Carroll via Flickr, CC 2.0 . We All Need a Team. Who’s on Yours? Based in the Washington, D.C.,

Small Business 80

Small Business System Social Media Ethics 80

Waxing UnLyrical

FEBRUARY 23, 2015

Creative Branding In a Fredericksburg Loo. Why: In this goodie from the WUL vault, I share lessons in creative branding from a Fredericksburg, Va. ” Liz Papagni explores some effective ways to kickstart your branding strategy in this Business 2 Community post. 7 Fresh Ideas on How to Brand Your Business.

Brand 40

Brand Branding Film Web 40

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. Why do you identify ‘buzz’ as being so important?

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

MARCH 18, 2013

Creativity is fine, but don’t overdo it. < Don’t have an overly complicated Twitter background that makes your profile hard to view on the web. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. <tweet this> 5.

Twitter 110

Twitter Real Estate LinkedIn Web 110

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. A really interesting read. No One Puts Social (PR) In a Corner.

Conference 40

Conference Analysis Journalism Employee 40

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Merry Morud, associate creative director, Aimclear. So, here goes!

Agency 68

Agency Creativity Leadership Industry 68

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JANUARY 25, 2016

Why: “There is pressure on marketers to continually develop innovative campaigns, but sometimes creative juices run dry,” writes Pam McBride as she covers tactics to boost your creativity. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Strategy 40

Strategy Software Creativity Writing 40

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again.

Web 20

Web Government Technology Corporate 20

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. How can you create campaigns, blog posts, and more that resonate with your audience?

Storytelling 40

Storytelling Banking Training Writing 40

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 77

Creativity Study Survey Advertising 77

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MAY 1, 2013

Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. She is talented, creative, thoughtful, and honest. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 94

Internal International Course Energy 94

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Kari Sharp , my web mistress extraordinaire. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then!

Training 40

Training Banking Software Web 40

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

AUGUST 3, 2015

Why: In this fairly-recent post, I tried to get you thinking creatively about measurement (without making crap up). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Analytics: the Sideways Approach to Measuring PR. Based in the Washington, D.C.,

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

JUNE 29, 2015

Why: “Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects of email marketing,” writes Gareth O’Sullivan in this Business 2 Community post that shows you how to “inject some creativity into your email marketing.” ” 4.

Community 40

Community Writing LinkedIn Marketing 40

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 98

Survey Media Relations Corporate Communications 98

Waxing UnLyrical

SEPTEMBER 21, 2015

ON BOARD – How To Use Board Games to Build Corporate Skills. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 3. Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Seven Frequently Asked Questions on Social PR Strategy.

Travel 40

Travel Content Marketing Corporate Writing 40

Waxing UnLyrical

JUNE 6, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What a Duck Can Do For “Social” Media Relations. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

JUNE 22, 2015

” How do you make your content “wow” your community? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Please share in the comments below. Image: U.S. Navy via Flickr, CC 2.0. Based in the Washington, D.C.,

Content Marketing 40

Content Marketing Storytelling Community Video 40