Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. “Generative AI is the new ‘don’t pitch off topic.'”

Software 85

Software Pitching Technology B2B 85

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Your marketing team will own the PR activities.” The pitches I’ve received are all highly automated.

Software 140

Software Pitching Analysis Community 140

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. “One cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Content picks from around PR . That sounds promising.

Software 89

Software Pitching Measurement Enterprise 89

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? Want to create standout content? So did scaling.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Try to break out of the clutter by being bold and innovative.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Prohibition

OCTOBER 23, 2023

We cover: How to be disruptive in communications Lessons from running agencies Impact of AI in communications Ethical concerns of AI Agencies and pitching – being paid to pitch Looking to the future The game-changing potential of AI in the PR industry is indisputable. Have you been ‘ghosted’ before?

Ethics 62

Ethics Communications Pitching Retail 62

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

PR 20/20

MAY 19, 2020

At the same time, some of the greatest media titles on the planet were struggling to keep up with content demands since letting staffers go. Contact Content Creators Out of a Job. The first was, whenever possible, get quality writers involved in Content Marketing Institute projects. So we initiated a twofold plan.

Writing 72

Writing Brand Branding Construction 72

The Proactive Report

OCTOBER 12, 2015

In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Many accept pitches, and use their networks as means of raising their profile, showcasing their wares and creating business. Community management. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows. Content Marketing *is* PR.

Trade Shows 121

Trade Shows Conference Pitching Meeting 121

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Those who said communications work has “changed moderately,” wrote: 63.

Communications 126

Communications Crisis Internal International 126

Stephen Waddington

MAY 9, 2017

Twitter has said that it has no plans to address the issue and that the community quickly self corrects. Get in early and make considered pitches. FuturePRoof was founded in 2015 by Sarah Hall as community initiative to explore the future of public relations and its contribution to organisations as a management discipline.

Ethics 108

Ethics Conference Advertising Advertising 108

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Then, share it with them as well.”.

Video 120

Video Film Content Marketing Strategy 120

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s refreshing.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Cision

AUGUST 2, 2016

Your goal is to get people to view your content, but what if you could get them to view all of your future content, too? Providing a way for your audience to subscribe to your content will help you develop a loyal community who will not only continue to read your content, but also share it with others.

Internal 120

Internal International Customer Service Pitching 120

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Konnect Agency

APRIL 1, 2021

First when drafting press materials, make it a habit to include the brands’ mission within every pitch, even if it’s just a one-liner. This way when you’re reaching out to business, lifestyle or consumer media, the message is always easy to find and a quick “pull and drop” from the pitch to the published story.

Brand 59

Brand Branding How To Consumer 59

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 65

Journalism Brand Branding Advertising 65

Marketwired

FEBRUARY 11, 2016

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. She holds a B.A. rebekahiliff .

Conference 100

Conference Big Data Pitching Employee 100

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing.

Content Marketing 78

Content Marketing Resources Pitching Web 78

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Flip the content format and innovate your campaign Content marketing experts Velocity have done it again.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. It’s a classic example of why content marketing and public relations need each other. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. This article was written by Leta Soza, the PR Engineer at AirPR where she specializes in PR strategy, content marketing, community cultivation and analytics. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago.

Engineering 120

Engineering Measurement Analytics Sports 120

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

prTini

SEPTEMBER 5, 2014

Brand Anonymity is Dead: Meet Community Manager 2.0. The List: Content Marketers’ Secret Weapon. What Your Media Contacts Want You To Know Before You Send Them a Pitch. Instagram: How the Must-Have App Became the World’s Camera Filter. 5 Tools Modern PR Pros Can Use to Maximize ROI.

Media Relations 49

Media Relations Case Study Viral Instagram 49