Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 170

Technology Publicity Software Pitching 170

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Try to break out of the clutter by being bold and innovative.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. That doesn’t work anymore – and will work less and less going forward. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s refreshing.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Communicating to two worlds. Harder to pitch.

Communications 124

Communications Crisis Internal International 124

The Resolution Blog

OCTOBER 7, 2015

How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. PR as a subset of SEO!

SEO 120

SEO Engineering Content Marketing Agency 120

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently.

Video 120

Video Film Content Marketing Strategy 120

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Marketwired

FEBRUARY 11, 2016

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. She holds a B.A. rebekahiliff .

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. In other words, the stories he writes must appeal to as many people as possible. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized.

Journalism 65

Journalism Brand Branding Advertising 65

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. The conversation is focused on their market knowledge and expertise, rather than your product. Then your heart sinks. Talk to Us!

B2B 60

B2B Blogging How To Media 60

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Flip the content format and innovate your campaign Content marketing experts Velocity have done it again.

Tools 136

Tools Publicity Measurement SEO 136

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. The Dangers of Cause Marketing. Brand Anonymity is Dead: Meet Community Manager 2.0. The List: Content Marketers’ Secret Weapon. What Your Media Contacts Want You To Know Before You Send Them a Pitch. Cheers and happy reading! . Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

Waxing UnLyrical

APRIL 6, 2016

Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Influencers typically feel a strong sense of responsibility towards the community that they’re a part of. Create personalized pitches. How to Boost Social Media Engagement with Influencer Marketing.

Social Media 40

Social Media Marketing How To Media 40

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. It’s also about who’s talking about you,” writes Erin Feldman in this post for Cision. 4 Questions to Incorporate Influencer Outreach into Content Marketing. It’s not a pitch, it’s a person. ” 3. ” 4.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Strengthening community-building and connections. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing. Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Barokas

JANUARY 19, 2018

On January 11, Mark Zuckerberg, Facebook CEO, shared a post to explain the new initiative: “ Recently we’ve gotten feedback from our community that public content — posts from busine sses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” Start a debate.

Instagram 84

Instagram Facebook How To Travel 84

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner. Take notes (yes, write in your book). Do you have anything in common with me?

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. ” g) Here’s How PR Pros Are Using Social Listening via Marketing Charts and Talkwalker. “PR

Pitching 78

Pitching Instagram Survey Data 78

Rock the Status Quo

NOVEMBER 25, 2015

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. To: Carrie Morgan .

Pitching 100

Pitching Guidelines Community Blogging 100