Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. As publisher@commPRO the mission=empower our community thru content.

Measurement 40

Measurement Journalism Video Community 40

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Tools Agency Resources 136

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Emphasize projects where you had a measurable impact on your organization. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. Do you feel stuck in your current job? Make sure it’s two pages or less.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Brands are showing up in unprecedented ways to support their employees, customers and communities. In the U.S., Values matter. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. How to share your best coverage on LinkedIn. How about a movement?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

NOVEMBER 22, 2016

“…of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars.”. That’s for both Facebook (58%) and LinkedIn (58%). If people on Facebook engage your content, Facebook will show it to more people.

B2B 60

B2B Facebook Marketing Social Media 60

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. He loves to talk about marketing AI.). The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 30, 2015

What topics and content formats that relate to your business will they find meaningful? You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Pressure on measurement. Through leadership and content.

Communications 120

Communications Crisis Internal International 120

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. How did these chats help me?

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

MAY 18, 2015

The Best Way to Measure Thought Leadership. Why: “Measuring an investment you make in thought leadership is extremely difficult. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan.

Leadership 40

Leadership Insurance Insurance Community 40

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

DECEMBER 21, 2015

And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is).

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Couch Control: Measurement Therapy for PR Pros. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

APRIL 5, 2016

of respondents rated mobile marketing’s contribution to their company’s performance as high (top-2 box), while the largest share (40.2%) said it doesn’t contribute at all to their performance. LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? 25% said strong.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Five Observations Gained from Starting an Online Community. Words and Pictures – the Batman and Robin of Content Marketing . area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Analytics 40

Analytics Interviews Google YouTube 40

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why: “Repurposing content in a way that creates value works great. ” asks Kimberly Grimms in this post for Jeff Bullas , as she discusses how to evaluate your content and gear it towards Gen Y. ” 3. ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 3) Is law firm marketing different from other vertical industries? .

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Landis PR

MARCH 14, 2022

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. While your messaging is limited to 280 characters, you can develop succinct, creative content for your brand that adds to an existing conversation. Show them they matter, and your connections will grow.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

DECEMBER 7, 2015

Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 190

Writing Communications Marketing B2B 190

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. With more than 100 sessions presented by experts from LinkedIn and Yahoo to the Boston Celtics and Walt Disney Parks and Resorts, attendees from 49 countries descended upon San Diego.

Social Media 48

Social Media Pinterest Marketing Media 48

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). I like LinkedIn as an easy research tool for both recruitment and new business. We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28