Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 127

B2B Study Survey Software 127

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Here’s what we’re after: We’re looking for someone with at least 2-3 year’s PR experience, with a definite interest in all things PR and social media.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. The best content creators – and Joe is definitely one of them – are acutely aware of what an audience wants and needs even before they realize it.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 190

Content Marketing B2B Marketing How To 190

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 126

Social Media Ethics Trends Viral 126

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Your marketing should be too, but there are challenges to be aware of. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. Content Marketing World. Stay tuned for more details.

Conference 58

Conference Content Marketing Community Education 58

ReimaginePR

OCTOBER 10, 2016

If you want to be noticed in the crowd, video is a definitely way to dominance. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. That’s a heck of a lot of people using YouTube to find content that’s educational or entertaining. Click Here. SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 146

Study Media Relations Media Measurement 146

Sword and the Script

SEPTEMBER 15, 2015

His challenge as a sales rep for big pharma boiled down to teaching an already highly educated community. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Relevance is the content marketing commandment.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. How did these chats help me?

Meeting 40

Meeting Communications Marketing Community 40

Cision

AUGUST 18, 2015

While social media may expand your audience, it also narrows your community. The Internet makes it easy for users to find their niche and connect with people they normally wouldn’t communicate with in person. On social media, the only story that can achieve that goal is one told with native content.”.

Communications 120

Communications Social Media Television Radio 120

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. Wishful thinking?

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Content Marketing: Don’t Make Home Improvements to Rental Property. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Konnect Agency

APRIL 1, 2021

To get the word out, tap into digital marketing, social media marketing, award submissions, content marketing… the list is honestly endless. Now more than ever, we need to encourage mutual support of one another and help our communities. Where do your passions stem from? Why are you eager to make a difference?

Brand 59

Brand Branding How To Consumer 59

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. We’re looking for someone with a definite interest in all things social media and PR. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. No, definitely not. Make your website design a priority. There’s a delicate balancing act to be achieved with website design. Mix internal images with UGC.

Company 84

Company Brand Branding How To 84

Communications Conversations

FEBRUARY 2, 2016

The guest/community bloggers posts? Well… Read every month: Content Strategist. Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog. Just a bit better than the Content Marketing Institute, in my view.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. But you’ll definitely have better predictions and if you work at it over time, you’ll start to build a list of active customers ready and willing to participate. Time is another important part.

B2B 78

B2B Media eBook Interviews 78

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

ReimaginePR

AUGUST 22, 2016

Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. There needs to be a definite reason why you choose to share a specific aspect of your story. Image Courtesy of Nike. Be Intentional. Always have a strategy.

Brand 156

Brand Branding How To Storytelling 156

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Connect with people at all levels. Reciprocity. No quid pro quo.

Writing 120

Writing Social Media Community Course 120

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Q: What’s your definition of an “influencer?”. There is no prescriptive formula for becoming a PR influencer. But PR pros can follow some important guidelines for becoming an established voice in the PR world.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. This is definitely a gap I can help fill. Part of that involved thinking about new ideas.

Case Study 68

Case Study Trends Social Media Study 68

Sword and the Script

JANUARY 21, 2017

The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. Sometimes I think metrics in marketing is trying to measure the circumference of a circle with straight edge ruler – and neither the circle or the ruler is perfect. Just ask your sales development rep (SDR).

Social Media 60

Social Media Crisis Marketing Media 60

ReimaginePR

SEPTEMBER 19, 2016

Let’s take a look at two of the main benefits below: A brand voice helps your audience identify you in a crowded market. If the answer is yes, you’ll amass a community of people who appreciate the way you present information. While that may have been okay for your mom’s generation, times have definitely changed.

Brand 120

Brand Branding Exercises Social Media 120

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Measurement is always tricky and always has been. Will Work for Media Impressions.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

OCTOBER 19, 2021

TikTok has a lot of niche communities—or like the TikTokers of the world like to say, “I’m on the couch boy side of TikTok,” or “I’m on the Emily Mariko side of TikTok.” The biggest constraint on TikTok is really just the way you create your content. Creator content is huge—there is even a whole trend called TikTok Made Me Buy It.

Video 58

Video Instagram YouTube Creativity 58

Buzzstream

JANUARY 22, 2024

There are definitely niches that have more guest-posting sites available, but that doesn’t mean those sites are more or less effective. Before you spend time writing a guest post, ensure that it has the quality signals mentioned above. Which Niche is Best for Guest Posting? Guest posting can be an effective SaaS link building tactic.

Analysis 91

Analysis SEO Guidelines Google 91

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy.

Marketing 68

Marketing Sports Blogging Writing 68

PR 20/20

OCTOBER 19, 2021

TikTok has a lot of niche communities—or like the TikTokers of the world like to say, “I’m on the couch boy side of TikTok,” or “I’m on the Emily Mariko side of TikTok.” The biggest constraint on TikTok is really just the way you create your content. Creator content is huge—there is even a whole trend called TikTok Made Me Buy It.

Video 52

Video Instagram YouTube Creativity 52