ImPRessions - Crenshaw Communications

JANUARY 6, 2021

B2B brands will want to reach industry decision-makers who are typically more engaged on Twitter and LinkedIn, while consumer marketers may want to focus on Instagram or Snap. . Influencer content and measurement goals . – Hold a webinar with an influencer as the host. Engage with your community and build relationships.

B2B 191

B2B Social Media Radio Fashion 191

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. How is your local government benefitting the community? If so, how? Look closely and you’ll find plenty of stories. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. You can create your own groups on social media and build a community of engaged followers. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. We try to be very consumer-centric. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Newsfile

JANUARY 30, 2024

Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance.

Communications 120

Communications Social Media Television Radio 120

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Companies should consider relationships with their employees and customers/consumers.

Company 189

Company Employee Internal International 189

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Sword and the Script

FEBRUARY 18, 2017

Some people don’t even like football, but watch the game for the community – and the commercials. It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. B2B Blog Metrics: 4 Effective Categories to Measure Success.

B2B 68

B2B Marketing Advertising Advertising 68

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Data Community 164

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Marketing predictions. Test, test, test.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Deirdre Breakenridge

JANUARY 7, 2016

Host a webinar series for customers? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure! And if you’re not measuring, how will you know…?)

Survey 90

Survey Marketing Content Marketing Measurement 90

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Follow the classic strategic communication planning approach. Conduct your research.

How To 104

How To Fashion Banking Industry 104

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. In the U.S., The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. How do they consume information? What are their most common FAQs? Here's how.

Marketing 69

Marketing eBook Resources Tools 69

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. Securing a total of six letters of support including four PR or communication professionals, one non-PR professional and your Chapter, Section or District. 15 at 11 a.m. Pay it forward.

Case Study 73

Case Study Writing Energy Resources 73

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. We also used this tracking system to expand our list of media contacts.

Publicity 158

Publicity Social Media Report Fashion 158

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Remember to add work related webinars and education on the list. Write Off Job Expenses. Did you know job search expenses are tax deductible? Negotiate Your Worth.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

MARCH 5, 2019

Posting product pictures to Instagram might work in a consumer world, but that doesn’t work well in B2B. Instead find specific activities they can have a hand in shaping to share, such as: Presenting webinars. However, they will share registration pages to webinars they are presenting. Contributing to reports. e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

NewsWhip

JULY 29, 2021

Watch webinar. Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? It gets to consumer perception and understanding of and expectations of what that brand should do. Read transcript.

Brand 78

Brand Branding Marketing Data 78

NewsWhip

FEBRUARY 26, 2021

Watch webinar. What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? Or the virus and public health measures.”. FEBRUARY 26, 2021. Read transcript. Paul Quigley, CEO, NewsWhip. Paul: And suppliers?

Brand 78

Brand Branding Media Government 78

PR 20/20

NOVEMBER 30, 2022

Or use these events to drive media relations and community conversation. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Measurable. Tradeshow or conference. Product updates / new releases. Achievable.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. What outcomes will you measure? – what do you want to measure? Is audience growth important to you?

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Do buyers really consume 50 pieces of content?

B2B 113

B2B Consumer Marketing Survey 113

Waxing UnLyrical

SEPTEMBER 5, 2010

How to be happy in business , from What Consumes Me. Why: how many countries measure their success in terms of happiness? Why: IMHO, if we can switch our focus from what we “should&# have, instead of accepting what we don’t, we’ll all be happier. Why: Sometimes we need a diagram to help us think straight.

Measurement 71

Measurement Facebook Twitter Tourism 71

Solo PR Pro

JANUARY 20, 2015

Flitting from tool to tool is time consuming, and constantly trying new things will interrupt your processes and workflow. Your measurable objectives and strategies determine the tactics you’ll use, which should in turn inform the tools you select. How will your success be measured?

Tools 40

Tools eBook Resources Measurement 40

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. TaJinYo, formed in May, harassed Tablo’s family and ex-girlfriend , and contacted Tablo himself with death threats. .&#

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48