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Influencer PR: The Rise of De-Influencers & How to Adapt?

Onclusive

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

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ESG Sustainability Awards Offer Important Guidance For Companies And Stakeholders

Landis PR

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. And for consumers and investors, ESG awards offer good pointers for making informed decisions. For the original blog, please visit here.

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. How is your local government benefitting the community? If so, how? Look closely and you’ll find plenty of stories. Keep it ethical.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. You can create your own groups on social media and build a community of engaged followers. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Download this PR Measurement Guide.

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Metrics That Matter: Apply AMEC’s Measurement Framework To Prove Your Worth

Beyond PR

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

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