ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful. And maybe it’s better they did.

Media 294

Media Trade Shows Travel Interviews 294

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Reputation: Like A Priceless Asset.

Reputation 79

Reputation Public Affairs Survey Financial 79

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Brand Branding Customer Service 137

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. Be Consistent, Long-Term Timing.

Corporate 116

Corporate Retail Policies Employee 116

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills.

Corporate 71

Corporate Report Survey Government 71

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. Social media is one way to leverage a company’s community and human connection with its consumer audience. How can this be done?

Brand 113

Brand Branding Consumer Community 113

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

FEBRUARY 12, 2024

Instead, it involves precisely targeting specific platforms and communities where the target customers gather. It is about establishing trust with consumers. Crisis communication Digital PR is essential for brands to handle crisis situations effectively. Trust A brand’s story goes beyond catchy taglines and flashy visuals.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”. Make a mistake and we aren’t happy.

Reputation 40

Reputation Measurement How To Financial 40

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Psychographics Values : Sustainability, transparency in corporate practices, community involvement.

How To 52

How To eBook Corporate Groups 52

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JULY 12, 2017

When an issue fuels consumer anger or public debate, it should be avoided at all costs. Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions.

Brand 174

Brand Branding Fashion Advertising 174

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges.

Company 187

Company Employee Internal International 187

Landis PR

NOVEMBER 27, 2023

One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Latino economic output ranks fifth in world GDP and is the fastest growing in the nation, but capturing these communities from the C suite to the “commodore” continues to lack. “In For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

OCTOBER 31, 2019

. Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. Social media is one way to leverage a company’s community and human connection with its consumer audience. How can this be done?

Brand 60

Brand Branding Consumer Community 60

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The same trend is happening in consumer sectors, thanks to social media. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Stephen Waddington

OCTOBER 9, 2018

Digital communication has become a war zone. Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. Investment in reputation will always get cut in the short term in favour of shareholder value.

Brand 109

Brand Branding Privacy Hotels 109

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit.

Brand 88

Brand Branding Survey Study 88

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. And the fight lives on today.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. Today, one comment on social can impact a brand’s reputation. Who is fielding questions from customers, suppliers, consumers?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Bill Byrne , Managing Director, Remedy PR .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. What drew you to the field of corporate communication? What do you hope to accomplish in your new role as president of Speyside Corporate Relations? Want more media coverage? Authenticity.

Corporate 120

Corporate Sports Agency Reputation 120

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Press releases are well understood in organisations and used as a general-purpose form of communication.

Industry 153

Industry Publicity Agency Community 153

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

Corporate 40

Corporate Financial Government Comparison 40

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Facebook becomes the customer service go to for consumers. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Instagram 62

Instagram Social Media Trends Media 62