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How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. It’s a necessity for the high-energy activation needed on such a hectic night. .

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Why Subscription Services Thrive in the Parenting PR & Brand Space

5W PR

Convenience becomes a luxury, freeing up precious energy for what truly matters. Community and connection Parenting can feel isolating, but subscriptions often offer a lifeline. Additionally, companies like Swap have built-in programs that allow parents to recoup some of the cost while giving pre-loved items a second life.

Brand 78
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I’m working from home get me out of here

Stephen Waddington

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. We all bring our personal experience to the discussion about the divide between home and office working.

Energy 177
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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 89
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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). The concern that led to its development a decade and a half ago was a spike in spokespeople and others of prominence talking up a company or product in the media without revealing they received compensation. Or maybe not.

Ethics 178
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Content that inspires high-energy emotion like awe, anger, or anxiety. Offer something of real value instead.

B2B 92