Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104

Examples Writing Crisis How To 104

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. PR professionals and journalists have very similar skills.

Communications 192

Communications Sports Journalism Fashion 192

Landis PR

MAY 1, 2024

In life, it’s usually not a great idea to compare yourself to others…but in communications? Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. But how and where to start?

Analysis 52

Analysis Writing How To Media 52

PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Glenn Gillen, APR, is a regional PR and communications manager for accredited online Western Governors University.

Publicity 177

Publicity Case Study Ethics Study 177

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. As communicators, isn’t the information we gather, including asking subject matter experts, only as good as our questions? •

Publicity 183

Publicity Software Education Technology 183

Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

Communications 190

Communications Crisis Communications Crisis Corporate 190

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Writing a media pitch should be second-nature to every PR person. The post 3 PR Tips For Writing A Killer Media Pitch appeared first on Crenshaw Communications. Compelling subject lines.

Pitching 193

Pitching Writing Media Advertising 193

Agility PR Solutions

FEBRUARY 21, 2024

As the channels and opportunities expand, it seems business communication regresses. But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business cure-all.

Communications 106

Communications Company Study Tools 106

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 140

Writing Nonprofit Storytelling Corporate 140

Agility PR Solutions

MARCH 10, 2022

Email has long been a vital tool for corporate communications. The post 5 tips for writing a business email that will get read appeared first on Agility PR Solutions. However, people get busy and have very little time to check their inboxes. Many […].

Writing 169

Writing Corporate Tools Communications 169

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 87

Public Affairs Communications Radio Television 87

Agility PR Solutions

JANUARY 25, 2022

There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success. The post 3 tips for delivering results with internal communications appeared first on Agility PR Solutions.

Internal 152

Internal International Communications Writing 152

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. As I write this post currently, we’re closing in on unthinkable 20% unemployment. The Association for Women in Communications: [link] 7.

Publicity 106

Publicity Communications Local Resources 106

Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch. Originally seen on Forbes. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Doctor Spin

JANUARY 19, 2024

Here are my principles for communicative discipline. Communication is important. For organisations, communication is critical for long-term survival. Therefore, as a public relations adviser, I adhere to a series of principles to uphold communicative discipline. The practice should be taken seriously. 2 Silfwer, J.

Communications 52

Communications eBook Leadership Corporate 52

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 112

Ethics Industry Publicity Analysis 112

The Hoyt Organization

MARCH 17, 2024

So, how can you write a press release that gets noticed? This article presents the top tips for writing effective press releases. 5 Tips For Writing Press Releases That Grab Attention 1. Therefore, when writing your press release, ensure you present everything in a factual and objective manner.

Writing 52

Writing How To SEO Engineering 52

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

Agility PR Solutions

MAY 13, 2021

To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have. Skills like writing and networking come into play too though, so what should you focus on to get better at PR?

Publicity 137

Publicity Storytelling Creativity Writing 137

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

Publicity 88

Publicity How To Social Media Trends 88

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Paul of Ann Arbor, Mich.,

Writing 143

Writing Storytelling Reputation Social Media 143

PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. LGBTQIA people grapple with the complex parts of communication quickly in their lives when they are out. That requires every component of a PR program, from stakeholder communication (i.e., It came in college.

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 95

Publicity Ethics Analysis Data 95

Landis PR

MAY 10, 2021

A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? In public relations, our number one goal is to earn coverage for our clients. By David Landis and Andie Davis, LCI.

Writing 98

Writing Video Interviews Report 98

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Guidelines Construction 111

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. A new Wadds Inc. management paper.

Publicity 105

Publicity Policies Training Engineering 105

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Thank you, Karen, for writing another book for the classroom and for business pros that gets two thumbs up (and a big high five from me).

Social Media 269

Social Media Communications Media Storytelling 269

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Particularly in the case of future, embargoed communications this is very important to consider.

Corporate 88

Corporate Communications Training Data 88

Axia PR

MAY 9, 2023

Three steps for an effective press release that can earn your company media coverage For over 120 years, the news release has helped public relations professionals communicate important information efficiently. It is an official statement of your company’s stance and can position you as a leader.

Writing 62

Writing How To Company Communications 62