Stephen Waddington

OCTOBER 4, 2022

It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. So, what can be done to address the issue?

Pitching 117

Pitching Publicity System Energy 117

ImPRessions - Crenshaw Communications

APRIL 18, 2022

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. Gone are the days of calling reporters and pitching them over the phone; most prefer a simple email with relevant details. Here are a few ways to successfully pitch and follow up with reporters.

Pitching 323

Pitching Report Twitter LinkedIn 323

Business Wire

DECEMBER 10, 2021

Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

Groups 331

Groups Blogging Local Publicity 331

Onclusive

SEPTEMBER 25, 2020

Understanding critical public conversations is key to building purpose-driven communication programs. How a service-first attitude can help your team craft more compelling stories and pitches. How to ensure mission-consistent communication from all employees. Vice President, Global Communications. Speaker Info.

Publicity 370

Publicity Measurement Data Employee 370

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. All candidates should have an interest in and basic understanding of public relations and marketing. in Public Relations or a related field. PR/Marketing Intern.

Internal 323

Internal International Communications B2B 323

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Be responsive and professional in your communication. Know the publication’s style and tone. Show that you understand the publication’s audience.

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Pitching Media Interviews Video 130

Garrett Public Relations

AUGUST 27, 2023

And so do publications. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? appeared first on Garrett Public Relations.

Pitching 118

Pitching Media B2B Examples 118

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. There is simply no better instrument during a widespread crisis than communications. The modern communicator is not just a great storyteller. The volume of news content being published, as well as the consumption of news media, has spiked.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized. Winning pitches are engaging, timely and succinct. Keep it short and simple.

Pitching 193

Pitching Writing Media Advertising 193

Agility PR Solutions

DECEMBER 6, 2023

Gone are the days when text-based content and verbal communication were enough to promote healthy public relations. Now, the landscape of media pitches has witnessed a significant transformation. Modern communication strategies are incomplete without visual storytelling.

Pitching 110

Pitching Strategy Brand Branding 110

Wadds Inc.

OCTOBER 4, 2022

It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. So, what can be done to address the issue?

Pitching 78

Pitching Publicity System Energy 78

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

MARCH 20, 2024

If you’re a communications specialist looking to advance or kick-start your career, your resume isn’t just a document; it’s a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours stands out?

Communications 114

Communications Interviews Pitching Tools 114

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. Many public relations practitioners start their career working with the media. Modern media relations is almost entirely a form of text communication via email or messaging.

Pitching 124

Pitching Media Print Social Media 124

Garrett Public Relations

AUGUST 29, 2021

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult.

Pitching 218

Pitching Media Publicity Digital PR 218

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Again, communication is key. . Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. When pitching top tech reporters, like most media, it’s best to be short and sweet. The pitches themselves should ideally be under 100 words and to the point. Pitch the right people .

B2B 193

B2B Pitching Technology Report 193

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch. Originally seen on Forbes. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?” For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.

Pitching 187

Pitching Storytelling Media Writing 187

PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. If you enjoy these posts and tips, make sure you visit our You Tube Channel that is full of 100’s of PR Tips to help you be successful when pitching the media.

Interviews 130

Interviews Publicity Communications Television 130

Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Here are some tips to perfect your pitch: Do your research. Here are some tips to perfect your pitch: Do your research.

Pitching 105

Pitching Media Relations Journalism Report 105

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. Keeping up with the latest trends in journalist behavior to better inform your communications strategy can be no easy feat.

Pitching 174

Pitching Journalism Survey Report 174

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent. The email pitch they never read.

Pitching 149

Pitching Meeting Training Communications 149

5W PR

OCTOBER 11, 2023

Networking is the lifeblood of public relations. In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. It’s the secret sauce that can turn good PR professionals into great ones.

Publicity 103

Publicity Internal International Resources 103

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. Anyone can get publicity! PR FOR ANYONE.

Pitching 130

Pitching Television Interviews Video 130

ImPRessions - Crenshaw Communications

DECEMBER 9, 2020

Mom and Dad are settling in with Lila as she will quickly learn how to draft a press release and pitch media. The post Crenshaw Communications Welcomes Lila Harihar! appeared first on Crenshaw Communications. We are so excited for this new chapter of your family and cannot wait to meet her. Congrats to the Harihar family! .

Communications 170

Communications Pitching Meeting Media 170

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Onclusive

FEBRUARY 24, 2021

The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive. At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy.

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Case Study Communications Study Leadership 195

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? It reported that 15% of public relations leaders use AI frequently or fairly frequently.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment. Selective embargo pitching makes it more likely a story will generate coverage in more than one media outlet.

Pitching 177

Pitching B2B Product Launch Report 177

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. publication frequency, last 3 articles written, etc.). Pitching to Canadian media?

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Pitching Print Conference Local 225

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. To that end, this post is aimed at helping both job seekers and employers in PR and communications find resources for finding or fulfilling job listings. It’s first-come-first-serve.

Publicity 103

Publicity Communications Local Resources 103

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Open and response rates to email story pitches.

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Study Communications Survey Pitching 165