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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

But how does a PR or ad agency avoid it? His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm.

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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. When we tell clients that we have no problem working with other agencies, it may be a white lie.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. Why bother? To put a face to our emails.

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The power imbalance in the public relations pitch process

Stephen Waddington

A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

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