Scott Public Relations

FEBRUARY 1, 2019

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.

Journalism 344

Journalism Internal International Pitching 344

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year.

Travel 90

Travel Trends Tourism Transportation 90

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

JUNE 23, 2021

While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. a reputation risk management and strategic communications firm dedicated to building, protecting and restoring reputations in a world of diminished trust.

Crisis 141

Crisis Insurance Insurance Exercises 141

Scott Public Relations

AUGUST 27, 2019

Understanding the psychology of misinformation is critical for communicators who must combat it. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Learn more about Professor O’Connor’s book here.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

NOVEMBER 10, 2022

Its true value was lost in wonky communications and political rhetoric. is a failyuh to communicate.”. The post How Wimpy Communications Kills Good Policy appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. No comment,” or silence, means today, “I’m guilty.”

Policies 52

Policies Communications Insurance Insurance 52

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog. Yes, trust is alive – if somewhat diminished – in our world today.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Does your organization communicate confidential information and trade secrets via email?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Scott Public Relations

AUGUST 27, 2019

Understanding the psychology of misinformation is critical for communicators who must combat it. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Learn more about Professor O’Connor’s book here.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

NewsWhip

SEPTEMBER 21, 2023

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. The demand for real-time insights grew and the technology adapted to meet this demand. You can almost think of predictive analytics as a form of PR insurance.

Analytics 88

Analytics Media Crisis Insurance 88

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Waxing UnLyrical

NOVEMBER 30, 2012

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication. News Health article. Benefits v.

Social Media 111

Social Media Communications Healthcare Insurance 111

Wadds Inc.

DECEMBER 1, 2023

Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT. The adoption rate of technology within organisations is seldom raised within the AI debate. These softer factors are hard to quantify.

Publicity 52

Publicity Insurance Insurance Education 52

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. In this sector, communications professionals face a different challenge. Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Think about what you spend on car insurance or homeowner’s insurance.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Shift Communications

MAY 17, 2015

An extra pro tip: leave copies of your important documents like health insurance, license, passport, etc. In the patchwork quilt of health insurance around the United States, what hospital nearest to where you’re traveling will accept your health insurance carrier? Vice President, Marketing Technology. In the US, 911.

Travel 60

Travel Communications Insurance Insurance 60

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs.

Ethics 52

Ethics Survey Insurance Insurance 52

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Figure out cross-generational communication — quickly. With mobile technology comes engagement.

Communications 60

Communications Insurance Insurance Privacy 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

These sectors may range from education, government and energy to financial services, healthcare and insurance. The post 6 Things Cybersecurity PR Pros Should Do To Stand Out appeared first on Crenshaw Communications. If an industry depends on the Internet to operate, it will undoubtedly face cybersecurity challenges.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. Today, every company is a technology company. The last thing we need is a credibility crisis in cybesec communications.

Trends 156

Trends Healthcare Government Leadership 156

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance).

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

MAY 1, 2017

. — Jennifer Freeberg Frighetto, Frighetto Communications. hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Get good insurance-health and disability for example.”

Insurance 90

Insurance Insurance Groups Meeting 90

Sword and the Script

MAY 11, 2021

As the study explains, “Often, the attention of top technology executives is focused more on IT infrastructure and back-office operations than on the more strategic quest to create business value from digital technologies.”. After all, digital is inherently linked to technology and technology is the business.

Study 95

Study Company Leadership Education 95

Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. One has to do with the free speech element of the First Amendment.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Waxing UnLyrical

JULY 24, 2013

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication. News Health article. Benefits v.

Social Media 76

Social Media Communications Healthcare Insurance 76

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. Today, every company is a technology company. The last thing we need is a credibility crisis in cybesec communications.

Trends 156

Trends Healthcare Government Leadership 156

Maxim Behar

JULY 12, 2023

Communications expert – Maxim Behar. How can they communicate through the media? How can they communicate through TV? However, it is likely that the people in charge do not know how to communicate with each other, or do not want to do this. Is parliamentary support for the Denkov-Gabriel cabinet decreasing?

Government 52

Government Communications Insurance Insurance 52