PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” However, 30-plus years later, that obviously isn’t the case.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. Compare then and now.

Writing 294

Writing Journalism Pitching Guidelines 294

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Consumer health is crucial for public and personal well-being. Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make.

Consumer 78

Consumer Industry Brand Branding 78

Deirdre Breakenridge

SEPTEMBER 9, 2019

Although I’ve shared some of the ways leaders are disappointing Millennials in previous posts, here’s the good news … you’re getting a few things right in your communication and it’s appreciated. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

Reputation Us

FEBRUARY 9, 2021

Is communication (or lack thereof) one of your company’s biggest issues? Is there inconsistency on what’s being said to staff, customers and the public? staff, customers, business community, media, public influencers). The training session will also involve training on how to: Speak succinctly.

Training 78

Training Exercises Customer Service Interviews 78

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. It can help them focus, recall important corporate information to relay during the interview, and even make better decisions about how to respond to unexpected questions. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. One tenet, or maybe lesson learned, was the power of nonverbal communication in leadership, what your body language expresses to others and how they respond to it. John Elsasser is PRSA’s director of publications.

Meeting 148

Meeting Leadership Exercises Groups 148

Reputation Us

JUNE 23, 2019

Monitor, Plan And Communicate. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. Our core crisis preparation services include: CRISIS COMMUNICATION PLAN. Be Prepared. .”

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. A helpful exercise is to put yourself in the shoes of a journalist.

How To 282

How To Storytelling B2C Measurement 282

The Hoffman Agency

AUGUST 21, 2019

We started by interviewing our family members, as if they were clients being questioned in a sourcing session, to see what they knew about what we do. A Marketing tool to establish awareness, communication messaging and establish brand/reputation.” – Chris Kruell, father of Senior Account Executive Caitlin Kruell.

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? CMOs and other decision-makers will determine how to invest in the communications talent needed to get the job done. Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about.

Exercises 136

Exercises Comparison Internal International 136

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The way I think of the word ‘brand’ as the emotional expression of a company, just like positioning is the rational expression of a company.”.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. That week, Dictionary.com, in a widely publicized move, dubbed “complicit” its word of the year. We found this exercise to be useful. But first be sure you can deliver. Write like a writer.

Pitching 136

Pitching Writing Journalism Guidelines 136

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.”

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. This 2,000-day odyssey has led to a perhaps different perspective that can help public relations professionals in the same boat I was to be a little bit happier in their lives, and ergo, a little bit better at their jobs.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. For example, monitoring a media interview with an exec can be a gold mine for developing new material for bylines or op-eds or an upcoming speech. Commit to the writing — like an exercise regimen! And that’s just the morning! Be sure to take notes.

Writing 120

Writing Exercises System Interviews 120

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10. Click To Tweet.

Survey 71

Survey Technology Corporate Financial 71

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. Make sure all of your ducks are in a row and express that all potential interview subjects are immediately available and you have photos and video ready to send. How has social media transformed strategic communication? Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. What drew you to the field of public relations? I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

JANUARY 16, 2019

Read the full interview below! Always exercise your creative muscles whether through reading, cooking or drawing. The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Her advice for young PR professionals? Look for news in unexpected places.”

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments. Going for a job interview?

Exercises 83

Exercises Interviews Energy Communications 83

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

MaccaPR

FEBRUARY 2, 2017

So when Minnesota’s Star Tribune media company announced that in April 2017, it will launch a new quarterly print publication – Star Tribune Magazine – for delivery free to 230,000 subscriber households, our ears at Maccabee PR perked up. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling.

Print 48

Print Newspapers Interviews Journalism 48

Presspage

MAY 6, 2017

Most communicators expect to have to deal with a crisis situation at some point in their career. In 2014, when nine infernos blazing in the San Diego region threatened California State University San Marcos (CSUSM), a school of 11,300 students, the rapid response skills of the Public Relations team were held to the fire.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Prakkypedia

MARCH 9, 2016

Adelaide Oval Stadium Management Authority CEO Andrew Daniels sounded calm but forthright in interviews I heard. It can be a fruitless exercise to become emotional over a review, casting you as thin-skinned and immature (ping Lawrence Mooney). They are not always the public, your customers or rate payers. Michelle Prak.

Transportation 60

Transportation Exercises Interviews Employee 60

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. It’s a frightening thought, but in today’s world it’s a very real possibility, especially for those in the public eye. This is something all of us in communications should be wary of.

Media 74

Media Viral Video Newspapers 74

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Balanced communication includes ACTIVE listening. Outside your organization it includes your recruits, customers, constituents, influencers and the public.

Reputation 79

Reputation Employee Case Study Survey 79

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Deirdre Breakenridge

MAY 6, 2015

Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. I did this same exercise a few years back to learn the difference between Tumblr and Facebook. I can update people in real time, it’s a great way to communicate.

Instagram 150

Instagram Exercises Mobile Video 150

Melissa Agnes

MARCH 21, 2018

This is the crisis book we all have been waiting for-it’s current, integrated within all business and communication disciplines, and provides enormous resources and applied exercises to test your crisis and risk knowledge.” Communication. Public relations. Crisis management. Emergency management. MBA programs.

Course 56

Course Crisis Crisis Management Exercises 56