5W PR

JANUARY 26, 2024

Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for. Storytelling is the best way to get consumers emotionally invested. Storytelling is the best way to get consumers emotionally invested.

Creativity 78

Creativity How To Storytelling Consumer 78

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. The Business of Storytelling.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. 21 at 1 p.m.

Enterprise 187

Enterprise Tools Technology Privacy 187

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” So it’s a fine line to walk.

Communications 122

Communications Film Storytelling Energy 122

Ishmael's Corner

APRIL 5, 2015

The founders’ combination of smarts, energy, optimism and chutzpah allows startups to jump over obstacles that logic says shouldn’t be possible. In these instances, startups can end up communicating stories that are more aspiration than reality. But when the storytelling goes far beyond reality, the startup ends up in the hype zone.

Storytelling 60

Storytelling Exercises Energy B2B 60

Ishmael's Corner

FEBRUARY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Extremes make for interesting reads, which is why the media devotes so much energy to skyrocketing darlings and train wrecks. People gravitate toward extremes.

Storytelling 60

Storytelling Energy Training Course 60

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Engage PR

NOVEMBER 12, 2020

One energy client secured a contract after an awards judge, upon reviewing a submission, recognised that our client’s innovation could be put to good use at his company. The key is clarity in your storytelling message. Facts, figures and third-party approved testimonials also form an essential element of the storytelling process.

Storytelling 60

Storytelling Energy Local Internal 60

5W PR

OCTOBER 28, 2020

Once the brand understands its target, communicators can effectively present something familiar to the market, transitioning the interaction from a transaction to a connection. Always leave them wanting more” might be a theater cliché, but it’s hugely important as an element of effective storytelling. Responsibility.

Energy 88

Energy Pitching Storytelling Brand 88

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. Yes, it takes time and energy, but for many entrepreneurs, it gives voice to the very trends and observations they’re articulating one-on-one to partners, investors and employees. Create content, content, and more content.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JULY 5, 2017

Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling. Red Bull is about masculine energy, pushing limits, and living boldly. appeared first on Crenshaw Communications. Stake your claim carefully.

Brand 136

Brand Branding Comparison Storytelling 136

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. As the dust settles from Indonesia’s recent presidential election, the nation is readying itself for a new chapter under Prabowo Subianto. By and large the outlook is positive.

Leadership 69

Leadership Biotechnology Policies Local 69

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 98

Conference Internal International Travel 98

Konnect Agency

NOVEMBER 16, 2022

Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. Create a Video with Purpose – don’t invest valuable time, energy, and resources to make a video for the sole reason to just make a video. In fact, Pew Research Center reports that a quarter of U.S.

Video 52

Video Agency Viral Nonprofit 52

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Communicate your purpose to build trust and loyalty. Internal communications and events. Storytelling with the Cognitive Content Hub™. We don't just believe in the power of storytelling. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Waxing UnLyrical

JUNE 9, 2017

And when one tends to need a life preserver to make it through one’s inbox, an autoresponder that makes you grin sometimes gives you the energy to keep going. (OK, Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

How To 95

How To Banking Energy Writing 95

wiredPRworks

JULY 25, 2016

Ayanna Shamese , Associate Creative Director, Burrell Communications. It takes time, energy and resources, and quite often you are working on projects after-hours or on weekends. Patrick O'Rourke , Digital Marketer and Storyteller at Ozman Media, Peaches & Hot Sauce Podcast. Len Perez , Sr. I'm curious.

Conference 40

Conference How To Creativity Energy 40

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Graphic designer / visual storyteller. This way, you can best target, communicate and serve up the most relevant content to each vertical. Some roles to consider on your marketing dream team : Content writer. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PRSay

MARCH 13, 2024

NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. Which would you rather read?

Energy 173

Energy Community Writing Training 173

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

JANUARY 4, 2024

Those are our readability metrics at Wylie Communications. About seven minutes ago, I noticed that my energy was slipping. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Which kind of leads will you write in 2024? Hit your numbers. Now it’s your turn.

Writing 193

Writing Chemicals Energy Communications 193

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea currently serves as the director of communications for the Chapter. Alyson Hagglund, @alyhagglund.

Sports 0

Sports Leadership Internal International 0

Karen Freberg

NOVEMBER 4, 2018

The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before.

Social Media 52

Social Media Video Conference Analytics 52

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. I want to help other educators experience how social media and digital communication can transform their students’ learning experience. And I started to add that voice to my storytelling. You are unique.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. That’s ego, I know; it’s something I’m working on.

Energy 53

Energy Measurement Internal International 53

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. Preparing all communications content.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

AUGUST 31, 2018

My wife is in PR and communications. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I think my background as a journalist plays well in corporate communications/PR. Getting used to the size and scope of communications at a large company. A lot of things.

Media 112

Media Journalism Report Video 112

Cision

JULY 30, 2015

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Stop fretting. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time.

Interviews 120

Interviews How To Media Infographics 120

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach So, you need a strategy for Facebook that’s much more oriented towards communicating with the public.

Data 78

Data Media Analytics Energy 78

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We work really hard to set a standard in terms of quality and voice,” said John Fox, athenahealth executive director of content and communications. There’s a sense of integrity and credibility.

How To 111

How To Transportation Content Marketing Healthcare 111

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. Communicating Your Brand to Diverse Audiences. Desmond Upton Patton . Everything is smart these days.

Leadership 62

Leadership Policies Engineering Technology 62