Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Katie Watson.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. We’ll also discuss how this data can help you improve your communications performance.

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Let’s hope good old American inventiveness and business leadership will help us rebound in 2021. The administration never seemed to have a clear strategy for managing COVID, and its communications was rife with mixed messages and a disastrous politicization of basic protective measures like use of face coverings. The PR Best.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Presspage

AUGUST 15, 2017

thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. You can download a copy of the report from the AI in public relations resources page on the CIPR website. Today’s report cements that thinking,” said Valin.

Publicity 127

Publicity Ethics Government Policies 127

Scott Public Relations

FEBRUARY 1, 2019

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. In late 2023, PRSA convened a group of nearly two dozen communications executives, journalists, and academics to discuss misinformation and disinformation. They’re doing communications better than we do.

Education 94

Education Resources Interviews Study 94

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To offer organisational leadership 10.

Tools 115

Tools Publicity Ethics Google 115

Stephen Waddington

MAY 26, 2019

It’s too early to identify best practice for AI communication. This includes exploring the impact of AI on society and the communication workflow. These are the headlines from the Communicating Artificial Intelligence Survey 2019. This is the second AI report by the Centre for Strategic Communication Excellence.

Communications 74

Communications Survey Tools Data 74

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 81

Leadership Reputation Measurement Video 81

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Our Measurement Vendor Selection Guide begins below.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 121

Survey Measurement Public Affairs Storytelling 121

Stephen Waddington

APRIL 24, 2018

The framework takes a high-level view of what practitioners can deliver: Communication Capabilities 1. To align communication strategies with organisational purpose and values 2. To identify and address communication problems proactively 3. To offer organisational leadership 10. unsplash-logo Joanna Kosinska

Education 95

Education Ethics Resources Software 95

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. Yep, hundreds. I know, I know.

Trends 120

Trends Leadership Small Business Analytics 120

Scott Public Relations

AUGUST 27, 2019

Understanding the psychology of misinformation is critical for communicators who must combat it. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Learn more about Professor O’Connor’s book here.

Insurance 45

Insurance Insurance Healthcare Communications 45

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Keep in mind how the contact prefers to be communicated to and provide more than one communication option to journalists. Ensure videos are labeled accurately and are compressed to minimize download time and file space.

Media 68

Media Leadership Product Launch Television 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Scott Public Relations

AUGUST 27, 2019

Understanding the psychology of misinformation is critical for communicators who must combat it. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Learn more about Professor O’Connor’s book here.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 85

Software Pitching Internal International 85

Melissa Agnes

FEBRUARY 15, 2015

In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. The story of how they did this, how they proactively leveraged technology and the art of story telling to successfully achieve this mission is fascinating and inspiring.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 139

Survey Measurement System Education 139

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. A survey of 223 PR and communications professionals found more respondents (38%) say the communications function reports to the CEO than to the CMO (35%).

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 4, 2021

Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness.

Tools 100

Tools Survey Pitching Analytics 100

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. There’s a tool for that The market for technology in marketing and public relations is exploding. He’s a journalist turned PR practitioner who has worked all over world.

Tools 69

Tools Insurance Insurance Handbook 69

PRSay

OCTOBER 2, 2017

Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 144

Data How To Storytelling Analytics 144

Scott Public Relations

JULY 14, 2020

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. Well, this is reality: the rules of communication have changed. How we communicate today must change, to accommodate new realities. How Have the Rules of Communication Changed? This phenomenon can’t be ignored.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Beyond PR

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips . Why is Earned Media so Difficult to Measure? .

Measurement 72

Measurement Media B2C B2B 72

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals.

Publicity 128

Publicity Government Guidelines Facebook 128