Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Users can track and share media mentions on the go. Measurement templates. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Doctor Spin

MARCH 1, 2024

Many PR firms offer entry-level positions such as PR assistant, coordinator, or junior account executive. In-house communications departments. Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Corporate communications teams. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

PR News

FEBRUARY 26, 2018

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. Two influential communicators shared their… Continued.

Trends 97

Trends Communications Blogging Digital PR 97

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

PR News

SEPTEMBER 17, 2017

The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PR News Blog. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications 97

Communications Blogging Crisis Management Digital PR 97

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. They work closely with their clients to develop comprehensive PR strategies that align with their business goals.

Agency 62

Agency Case Study How To Crisis 62

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR News

JUNE 26, 2016

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

PR News

DECEMBER 4, 2017

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog.

Communications 60

Communications Meeting Blogging Crisis Management 60

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. All are challenges faced by many corporate communicators on a daily basis.

Airlines 87

Airlines Web SEO Internal 87

PR in High Definition

FEBRUARY 19, 2015

What I learnt there translates beautifully to the UK – after all, the art of communication is […]. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

Film 48

Film Interviews Video Digital PR 48

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Brand 48

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 174

Pitching Journalism Survey Report 174

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. It’s also important to keep track of what that audience is saying when a brand isn’t directly promoting a product or a service.

Publicity 97

Publicity Survey Measurement Groups 97

Doctor Spin

DECEMBER 20, 2023

[link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.”

Brand 52

Brand Branding eBook Resources 52

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio listening provides a hyper-local experience, allowing PR professionals to effectively target their messaging, relay brand messages or communicate other important information. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 74

Radio Television Media Local 74

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Technology Meeting Software 64

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. Advice: email is the most effective and one of the least difficult digital marketing tactics. 8: Media Relations Can Be Hugely Beneficial For Your Business.

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If

Industry 113

Industry Measurement SEO Corporate 113

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center. This does PR pros no favors. Speak the language.

Measurement 78

Measurement Publicity Television Analytics 78

Burrelles Fresh Ideas

JANUARY 2, 2024

SELECTED PR SEO-RELATED CONTENT: 6 Digital PR Strategies to Improve Your SEO 8 Tips to Optimize Content Writing for People and Search Engines Public Relations (PR) Guide to Using SEO: Best Practices, Benefits, & More The post Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization first appeared on Burrelles.

SEO 84

SEO Mobile Engineering Ethics 84

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. The post Make PR Great Again. appeared first on PR News Blog.

Pitching 48

Pitching Media Relations Blogging Communications 48

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If

Industry 100

Industry Measurement SEO Corporate 100

Solo PR Pro

AUGUST 11, 2015

Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

The Proactive Report

DECEMBER 27, 2017

That is a pure communication function right there. But if it is to be a PR function you will have to understand how it works or find a vendor or consultant that can advise and guide you. This could be a huge opportunity for PR Agencies in 2018.

Trends 124

Trends Data-Driven PR Data System 124

Landis PR

SEPTEMBER 18, 2023

The common thread in an effective sustainability plan for events is communication. Check out the PRGN Presents podcast to hear more as Abbie Fink from HMA Public Relations and I talk more about the topic of event sustainability.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 16, 2024

Listeners of this podcast series can actually experience that diversity through the episodes featuring members from around the globe, and you can hear the nuance of their insights into PR and marketing communication in their different markets.

Agency 59

Agency Internal International Meeting 59

Landis PR

JULY 10, 2023

While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communications industry must remain ever diligent. And when you add politics to the mix, it’s like throwing oil on the slope, too. Let’s call it what it is – fake news.

Journalism 52

Journalism Training Consumer Tools 52

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103