5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. Returns on Impressions, Media Impact, Target Investment or Earned Media. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy.

Industry 113

Industry Measurement SEO Corporate 113

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). The traditional skills are still in demand – writing, communication and strategy.

Industry 100

Industry Measurement SEO Corporate 100

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

PR News

FEBRUARY 26, 2018

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. Two influential communicators shared their… Continued.

Trends 97

Trends Communications Blogging Digital PR 97

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

PR News

SEPTEMBER 17, 2017

The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PR News Blog. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications 97

Communications Blogging Crisis Management Digital PR 97

PR News

JUNE 26, 2016

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

PR News

DECEMBER 4, 2017

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog.

Communications 60

Communications Meeting Blogging Crisis Management 60

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Brand 48

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio listening provides a hyper-local experience, allowing PR professionals to effectively target their messaging, relay brand messages or communicate other important information. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 74

Radio Television Media Local 74

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. And if you consider committing to digital marketing, growing your “list” (those people who want to receive your email communication) should be a priority.

Social Media 75

Social Media SEO Media Local 75

Solo PR Pro

AUGUST 11, 2015

Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

5W PR

JANUARY 14, 2019

Savvy communicators smelled some blood in the water and saw an opportunity to gain market share while the big brand was on the defensive. Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote.

Brand 68

Brand Branding Publicity Fashion 68

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. The post Make PR Great Again. appeared first on PR News Blog.

Pitching 48

Pitching Media Relations Blogging Communications 48

Landis PR

JANUARY 16, 2024

Listeners of this podcast series can actually experience that diversity through the episodes featuring members from around the globe, and you can hear the nuance of their insights into PR and marketing communication in their different markets.

Agency 59

Agency Internal International Meeting 59

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Conduct market research to identify your audience’s needs, preferences, and communication channels.

Strategy 59

Strategy Company Communications Construction 59

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

PR News

JULY 5, 2017

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog. It’s hard enough to keep the budget they have much less be handed a bigger slice of the pie.

Blogging 85

Blogging Digital PR Measurement Analytics 85

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b).

Software 118

Software Case Study Advertising Advertising 118

PR News

JANUARY 3, 2017

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar.

How To 78

How To Blogging Digital PR Internal 78

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

PR News

JANUARY 29, 2018

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. If only it were easy to fail successfully.

Blogging 50

Blogging Crisis Management Digital PR Internal 50

PR News

MARCH 28, 2017

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Remember the days when we used our phone for talking, not typing?

Social Media 48

Social Media Media Blogging Resources 48

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Measure the results and analyze trends. By Jackson Dulzo, Senior Account Executive. and ishmaelscorner.com by 14.5%.

Advertising 36

Advertising Advertising B2B Facebook 36

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. The result? Are you up to speed?

How To 60

How To Software System Employee 60

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59