ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.

Trends 385

Trends Employee Viral Advertising 385

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. First person perspectives, specifically those published by VICE, traveled around the social web more often.

Crisis 78

Crisis Brand Branding Airlines 78

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

SEPTEMBER 7, 2014

Welcome to episode #014 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Boddy. Within this episode of The Crisis Intelligence Podcast, we look at the strategy behind this unit for crisis communication and emergency management – and a whole bunch more. So cool and important!). Have a listen.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Cision

JUNE 13, 2015

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook. 1. Use a Human Touch. 2. Create a Hashtag.

Twitter 120

Twitter Crisis Web System 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I also supervise our excellent social media editor, Terry Kosdrosky.

Automotive 66

Automotive Web Meeting Media 66

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 139

Survey Communications Measurement Internal 139

Barokas

MARCH 16, 2020

Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace. It’s also caused many companies to refocus their PR, marketing and communications plans. Barokas Communications Team. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Stephen Waddington

DECEMBER 2, 2019

It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Role of digital PR The PR and communications department takes the clear lead on digital and social media activities. In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening.

Digital PR 78

Digital PR Report Communications Crisis Management 78

NewsWhip

DECEMBER 16, 2020

Today we’re announcing Top Websites Leaderboard to help you identify, measure, and compare web publishers by the level of public interest they generate across their entire website, and per article in a given time range. Find the web publishers that drive public interest. Target web publishers with high levels of public interaction.

Web 78

Web Crisis Data Trends 78

Melissa Agnes

APRIL 10, 2014

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. In the good old days before web 2.0, when a crisis happened it was common practice for an organization to withhold information, particularly if the information was incomplete or involved an organization’s Intellectual Property (e.g.

Social Media 248

Social Media Crisis Crisis Communications Media 248

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Buchanan PR

APRIL 1, 2024

The result from the traditional search should look familiar: A sponsored (paid) web page result followed by the organic (non-paid) results. Note the same resulting web links appear as they do in the traditional search engine. Figure 5: The web page from the embedded link. What a prime position! Why that page? EEAT in action!

Engineering 84

Engineering Google SEO Guidelines 84

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. I knew potential clients were unlikely to expand their in-house communications and marketing teams during a pandemic. It was a well-paid, full-time position with great benefits.

LinkedIn 175

LinkedIn Crisis Agency Crisis Communications 175

David PR Group

MARCH 19, 2020

In this crisis, we must find opportunity. Frank the web designer should be offering e-commerce and virtual tour updates to his clients who need to be moving their business online. Can you find the opportunity in this crisis for your business? Are you showcasing your business more visually online through regular communication?

Brand 80

Brand Branding Skype Web 80

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . The metaverse, Web 3.0, “Public relations is HOT right now. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Melissa Agnes

AUGUST 18, 2014

The world of communication and consumption has been changing for a while. This is a catastrophic crisis that in now way needed to escalate to the point that it has. Yes, it’s been a festering issue and, as such, this crisis was a ticking time bomb waiting to happen, but that doesn’t make it an unavoidable fate.

Mobile 194

Mobile Crisis B2C B2B 194

Communications Conversations

APRIL 3, 2020

The last three weeks have been the longest crisis comms drill of our entire lives. Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. you’re extremely complicated web or intranet)–especially important during a crisis. And the one after that.

Tools 78

Tools Airlines LinkedIn Crisis 78

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the public sector, communicators have never been busier, as energy is directed to public education and information. Google has published a tool to help understand search trends during the crisis.

Crisis 151

Crisis Government Energy Community 151

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. What’s interesting about the fake news crisis is that some tech startups are also fighting misinformation. article] appeared first on Crenshaw Communications.

Government 149

Government YouTube Wikipedia Google 149

Sword and the Script

MARCH 21, 2023

The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. They lost confidence. They didn’t trust the bank.

Banking 81

Banking Financial B2B Web 81

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Understanding this enables you to respond more efficiently with relevant communications. This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values.

Technology 77

Technology Training Data Consumer 77

NewsWhip

OCTOBER 19, 2021

1 – Create a crisis dashboard to see all media coverage in one place. To get an instant overview, Greg should use Spike to develop a crisis dashboard that displays all content mentioning anything to do with “Kendall Roy”. So here’s a few ways NewsWhip could help cousin Greg. .

Media 145

Media Reddit Crisis YouTube 145

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. And, those who decided to switch it up, adapt to the new circumstances and take some calculated risks.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career.

Reddit 179

Reddit Software B2B Technology 179

Critical Mention

MARCH 23, 2021

With this integration, Critical Mention clients can now: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Analytics 154

Analytics Google Radio Web 154

NewsWhip

NOVEMBER 23, 2021

This means extremely fast web crawling, and top notch connections to social networks. . PR users include corporate communications teams, trust and safety teams at global brands, strategic comms advisors at major agencies, and comms marketing teams who want to understand real time trends. Crisis management. It must be fast.

Media 78

Media Crisis Management Reputation Tools 78

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. A good crisis for me will be coming out the other side with my mental and physical health intact, and without destroying any relationships. The crisis has created the space for journalists and presenters to bring their personality into reporting.

Media 83

Media Crisis YouTube Television 83

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. However, many communications teams struggle to navigate this landscape, often compromising their ability to forge deeper connections with their stakeholders.

Brand 78

Brand Branding Storytelling Software 78

NewsWhip

NOVEMBER 22, 2022

In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. In this discussion, they cover these modern challenges, how best to use social and web data to identify threats and opportunities related to your brand, and what it means to be a modern-day analyst in the comms world.

Data 78

Data Analytics Measurement Technology 78

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Burrelles Fresh Ideas

JANUARY 9, 2024

This is especially helpful in times of crisis or turmoil. We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. More control of your coverage alerts: We have added the ability to filter alert sources.

Pitching 96

Pitching Print Measurement Report 96

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 190

Employee Skype Meeting Nonprofit 190