PR in High Definition

MARCH 12, 2019

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54

Web Energy Software Instagram 54

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 259

Corporate Analytics Communications Web 259

Axia PR

SEPTEMBER 6, 2019

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate. We prefer calling it news, social, and web since people are more familiar with those terms. Axia Public Relations focuses on earned media, shared media, and owned media.

Web 71

Web Media Media Relations Publicity 71

Landis PR

FEBRUARY 28, 2022

Here are three ways good web content can help your PR: . I’m not efficiently getting to the point that you should utilize your web content to repurpose and revamp materials and work you’ve already done. The post Three Ways Your Web Content Can Help Your PR appeared first on Landis PR. Become Your Own Newsource .

Web 59

Web SEO Case Study Writing 59

PR in High Definition

AUGUST 29, 2023

It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. Cloud computing involves delivering computing services, such as servers, software, and storage over the web. This approach ensures that everyone is communicated to taking into account their level of understanding.

Technology 62

Technology Communications Case Study Software 62

PR in High Definition

JULY 22, 2019

If you’ve trawled through your social feeds, devoured everything the Daily Mail side bar has to offer, but are still in need of some distraction, the useless web could be the best next internet pit stop for you. Contrary to its namesake, the useless web is useful if you’ve reached peak boredom levels and have a lot of time to kill.

Web 48

Web Communications Blogging 48

The Stalwart Blog

JANUARY 12, 2020

Find somebody that you can trust to go over what your crisis communications response plan is and how it should integrate with your operations. The post New web privacy laws and the Crisis PR issues that can arise from them. Small and mid-size organizations can find themselves just as vulnerable, if not more, under these laws.

Privacy 78

Privacy Web Crisis Crisis Communications 78

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Your process will be made easier with the resources listed below: Quick Tips Start with 5 Quick Tips to Develop Your Perfect Integrated Communications Dashboard. It’s a lot of work, but very doable. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. There’s a simple reason for this: everything is connected.

Agency 62

Agency Communications Crisis Communications Crisis 62

Communications Conversations

NOVEMBER 12, 2021

4- Multi-media content creation for communicators (photo + video + audio). But, that’s not even close to the same thing as what we’re talking about when it comes to creating content for the modern web. The post 4 classes universities should add to strategic communications programs first appeared on Arik Hanson.

Communications 155

Communications SEO Social Media Video 155

ImPRessions - Crenshaw Communications

JULY 10, 2023

Today, marketing and communications teams are being asked — over and over again — to do more with less. Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

NewsWhip

JULY 18, 2019

The post Prime Day 2019 divides web & social platforms appeared first on NewsWhip.

Web 74

Web Journalism Brand Branding 74

NewsWhip

MAY 30, 2019

The post How US airlines are driving engagement on the web and social appeared first on NewsWhip.

Airlines 98

Airlines Web Brand Branding 98

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I also supervise our excellent social media editor, Terry Kosdrosky.

Automotive 65

Automotive Web Meeting Media 65

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? What Can Journalists And Communicators do About Fake News? And I think it’s worth the extra time from communicators and journalists to follow up after that content is published in social channels.

Journalism 202

Journalism Communications Survey Study 202

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

PR pros should work closely with web developers to ensure content structured in a way that’s easily digestible by voice-activated devices. The post Five Things PR Teams Should Know About Voice Search appeared first on Crenshaw Communications. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. Modern digital media brought web analytics which have made gathering metrics easier. What metrics are communicators tracking? The vast majority (89%) of PR professionals do measure at least some aspects of their communications efforts. On donations?

Measurement 116

Measurement Communications Survey Web 116

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

PRSay

JULY 28, 2021

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen.

Mobile 198

Mobile Web Writing Training 198

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. Communicating is difficult. Experience. Conclusion.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 129

Survey Communications Measurement Internal 129

Communications Conversations

OCTOBER 7, 2014

Blogs/web sites (which largely run on WordPress and other dynamic and intuitive content management systems, which make them very easy to navigate). * Since they’re web-based, they work well with any system and any computer. “Client A” has a web site. It’s run by the client’s web team.

Employee 157

Employee Corporate Communications System 157

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.

Trends 385

Trends Employee Viral Advertising 385

PR in High Definition

APRIL 23, 2020

The ways in which we communicate during these troubling times will be remembered. For some, being remembered for the positive communication will be nothing but positively impactful, but for those missing the mark with untimely or inappropriate messaging, this could have a lasting impact. Continue communications.

Crisis 71

Crisis Communications Airlines Web 71

Communications Conversations

JUNE 6, 2016

“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. ” Now, I’m no “web expert”, but isn’t that called “responsive design”? Including launching a new web site.

Web 60

Web Mobile Pitching Writing 60

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As Gareth explains, “the search engine, in their move toward a semantic web , is now more intelligent than we would ever understand and can pick up on these things. The post PR And SEO: Why They’re Better Together appeared first on Crenshaw Communications.

SEO 203

SEO Engineering Google Examples 203

Barokas

MARCH 16, 2020

Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace. It’s also caused many companies to refocus their PR, marketing and communications plans. Barokas Communications Team. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

Crenshaw Communications Grows Ad Tech PR Team. New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. About Crenshaw Communications.

B2B 170

B2B Leadership Technology Web 170

Onclusive

SEPTEMBER 7, 2021

Given the breadth of this approach, the best communications teams are also exceptionally good at establishing mutually beneficial relationships with other teams, including the social media team, which is sometimes separate from PR, as well as marketing and analytics teams. Communications Manager, Livongo. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content.

Communications 174

Communications Journalism Advertising Advertising 174

Cision

MAY 12, 2015

And yet, I understand the value of having the right data on my communication efforts. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. That goes doubly for social media. I look at it like this: if my numbers look good, I have less work to reach my goals.

Analytics 120

Analytics Social Media Web Media 120

PRSay

FEBRUARY 11, 2019

The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing. Penn brings together links and tweets from a variety of web influencers. Almost Timely — Author-podcaster Christopher S.

Communications 88

Communications Storytelling Analytics Web 88

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? It’s time to face the music.

Crisis Communications 147

Crisis Communications Social Media Crisis Communications 147

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web. appeared first on Crenshaw Communications. It’s also prone to factual mistakes. But ChatGPT is amazing for other tasks. It’s here to stay.

Tools 353

Tools Trends Creativity B2B 353

PR in High Definition

FEBRUARY 22, 2021

Well, I say unknown – to anyone who follows Amazon Web Services (AWS), he is anything but. Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. With effective executive communications, Jassy really can be the figure that Bezos never was. An executive communications opportunity?

Communications 71

Communications Reputation Energy Leadership 71

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics. The post What PR Teams Love Right Now: Valentine’s Day Edition appeared first on Crenshaw Communications.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212