PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels.

Media Relations 202

Media Relations Media Pitching Case Study 202

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Upwave helps PR professionals create proactive data and trends using its Instant Insights feature.

Tools 232

Tools Radio Trends Pitching 232

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances.

Mobile 156

Mobile Local Technology Trends 156

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Communication behaviors have changed.

Handbook 131

Handbook Guidelines Print LinkedIn 131

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

5W PR

APRIL 11, 2023

The luxury goods market is a global industry that is worth billions of dollars and is driven by the high demand for luxury products from affluent consumers. The market is competitive, with many companies vying for the attention of consumers. Trends in the luxury goods market are always evolving.

Marketing 78

Marketing Radio Print Consumer 78

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Communicators and marketers must do the same to stay agile and remain competitive. The online realm continuously evolves. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. There’s no question that the media as we know it is going through the agony of change.

Strategy 96

Strategy Publicity Media Video 96

Shift Communications

APRIL 27, 2018

It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. Old school word of mouth.

Television 68

Television Consumer Retail Community 68

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? 3D printed cupcake anyone? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The neighbours were delighted. Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 154

Software Tools Print Technology 154

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. They focus on excellent written and visual communication distributed through various media channels. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 146

Storytelling Data B2C B2B 146

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

JUNE 14, 2016

” Some of the possibilities would be to get emails of trending Twitter topics (as seen above) or to get a daily or weekly digest of posts from industry-specific blogs using the Feed channel (this parses RSS feeds for consumption). I find podcasts very time-consuming, so when I listen, I speed them up using the Overcast player.

Google 120

Google Newspapers Trends Print 120

PR 20/20

FEBRUARY 21, 2023

2023 marketing trends data from Deloitte states: “From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. ” And, since then, not much has changed. Diversification is one of the best ways to see a return on investment regarding dollars.

Marketing 68

Marketing Resources Advertising Advertising 68

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. How did you discover your passion for communications? In college, I combined these areas, honed in on communications as my major, did a few internships in public relations and the rest is history.

Travel 243

Travel Agency Social Media Print 243

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Or perhaps they are covering newsworthy travel destinations tied to a trend? Spring is here, which means travel season is upon us! Consider the Lead Time.

Travel 174

Travel Pitching How To Radio 174

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed.

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Cision

SEPTEMBER 25, 2015

This is a guest post by Nova Halliwell, a communications professional living in New York City. . My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. PR: A Breath of Fresh Air.

Survey 120

Survey Print Creativity Energy 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

5W PR

NOVEMBER 5, 2018

This is both important for consumer engagement as well as client relations. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. It further helps you explore different markets and understand industry trends.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are you most excited for in your new role as director of communications at Klick Communications? How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. What trends are you seeing in the news business that the PR industry ought to know about? Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

Communications Conversations

NOVEMBER 17, 2016

However, this is the next big generational group we’ll be marketing to and communicating with in 5-10 years. Because these kids communicate and consume media much differently than the generations before them. Because these kids communicate and consume media much differently than the generations before them.

Communications 60

Communications Mobile Radio YouTube 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way.

Airlines 120

Airlines Exercises Fashion Print 120