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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . Explain what is required . It’s PR, not ER.

Publicity 334
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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. See last week’s post for a deeper dive into PR facilitation of media interviews.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience.

Film 127
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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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10 Traits of Successful PR Teams

ImPRessions - Crenshaw Communications

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Strong communication skills. It sounds like a no-brainer, but the truth is that communications people aren’t always excellent communicators.

Agency 224
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Should Highway Signs be Hilarious?

Mindful Marketing

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. A member of the PSP since 2006, Lieutenant Adam Reed is the PSP’s Communications Office Director. Some creators of highway signs have adopted the same strategy.

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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Be a good communicator.

Training 159