ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Assign a dedicated staffer to manage conference work. . Time to recalculate your conference strategy. CES turned down your CEO?

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Landis PR

FEBRUARY 7, 2022

Virtual conference. But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Trade Shows aren’t going away, but we can be smarter about participation.

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. You want them to remember you as an engaging communicator and your company as an expert resource on the topics at hand. Above all, don’t be boring.

B2B 178

B2B Trade Shows Leadership Conference 178

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. ET, James will be joined by Finsbury’s Peter Land for a conversation about the crisis communications tactics brands need to master to effectively manage a big event.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Timing is everything. Product Launch. Speaking Engagements.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Don’t start conference outreach without an “agenda.” How many conferences can she attend? And it has worked!

Conference 120

Conference Print Trade Shows Advertising 120

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. Detail your continuing communication plan. · Determine how often you can regularly provide viable updates. · Commit to an update plan and reassure stakeholders of this commitment.

Trade Shows 88

Trade Shows How To Policies Travel 88

Flatiron Communications

NOVEMBER 15, 2022

Over two weeks, they descended on the Egyptian resort city of Sharm El-Sheikh for the annual UN Climate Conference (aka COP 27) to ratchet up the sense of urgency needed to save the planet, equitably for all of its inhabitants. The post It Will Take a Global Village appeared first on Flatiron Communications. Peter at COP 27.

Trade Shows 36

Trade Shows Conference Energy Policies 36

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications. Industry events. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

JULY 14, 2016

How does a communications professional manage the risk of breaking news? Unless it’s a category-creating product launch or the announcement of a celebrity business partnership, formal press conferences are often not necessary. In tech PR many communicators will offer a major reporter first crack at a newsworthy story.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Upon closer examination, the essence of influencer marketing holds undeniable appeal for both consumer and B2B marketers and communicators.

B2B 93

B2B Marketing Measurement Social Media 93

Bianchi Biz Blog

FEBRUARY 22, 2024

Today, automotive and vehicle technology suppliers need to be able to rise above all of the noise with clear and creditable communications about their products, services, technology, benefits and customer benefits. And there are lots of companies that have great technologies that in your prospect’s eyes, are similar to yours.

Automotive 65

Automotive Technology SEO Engineering 65

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Pardon our winter imagery in advance – the majority of the SHIFT Communications Healthcare Practice is based in Boston and, as a result, we are all too familiar with the white stuff.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications. Feedback is truly the gift that keeps on giving.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Timing is everything. Product Launch . Speaking Engagements.

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Building Relationships Before the Conference. A good way to do that is to build relationships through content before the show even begins. The Importance of Hustling During the Show.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

Bianchi Biz Blog

APRIL 24, 2023

The relationships they have with media, thought leaders, conference organizers and influencers – do they have existing relationships with the important media and event organizers in your industry, or will they have to start from scratch? That means they can dedicate more time to generating more results for you.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Solo PR Pro

JUNE 15, 2017

On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How do you handle prospect who says “yes” then project stalls?

Trade Shows 40

Trade Shows Conference Leadership Internal 40

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 86

Crisis Employee Trade Shows Local 86

Konnect Agency

FEBRUARY 1, 2021

With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world. Will this replace the need for multi-day marketing conferences? These three apps are not new to consumers, but all saw impressive growth in 2020.

Marketing 52

Marketing Instagram Facebook Consumer 52

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). As PR people, we often get to experience them both – from an attendee/exhibitor-perspective and a conference-perspective. Just as there are two sides to every story, there are also two sides to every event.

How To 60

How To Trade Shows YouTube Conference 60

Shift Communications

APRIL 1, 2015

Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, trade shows, cultural events, and other high-density places.

Trade Shows 60

Trade Shows Technology Mobile Google 60

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 5) We don’t need PR, it’s too expensive.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

DECEMBER 30, 2017

Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. 7) How B2B Marketing Can Get More out of Trade Shows. Events are a top source of leads and businesses invest a lot in them.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bianchi Biz Blog

JUNE 30, 2022

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Ask their thoughts about their experiences at the show. And they might not be able to commit to visit your booth at a specific time during the show. These can all be learning experiences with great takeaways.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Over 80% of consumers feel more positive about a brand after reading customized content.

Writing 88

Writing How To Media Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.

Conference 95

Conference Trade Shows How To B2B 95

Prohibition

JANUARY 3, 2017

Businesses can use this new form of content to provide commercial communications like interesting Q&As with influencers and behind the scenes content for hardly any budget at all. Briefed by Keepmoat to make its presence at the conference stand out… Tags: social, twitter, pr.

Twitter 48

Twitter Social Media Trade Shows Video 48

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. It’s something that we’ve seen our clients focus on. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Communications Conversations

MARCH 3, 2015

Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!). Video technology will render conference calls useless. VR is coming folks. Content is king.

Technology 60

Technology Content Marketing Social Media Facebook 60

PR 20/20

FEBRUARY 7, 2019

And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. I went in really against trade shows because it’s against the inbound marketing way, but it really proved out that it was critical for our market. That was what led to that determination of our marketing mix.

Marketing 74

Marketing SEO Trade Shows Technology 74

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78