Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 95

B2B Marketing Measurement Social Media 95

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications. Industry events. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

DECEMBER 30, 2017

Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. Similarly, digital trends have forced marketing and PR to change how they do things. Content marketing is similar.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Building Relationships Before the Conference.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency.

Writing 82

Writing How To Media Guidelines 82

Communications Conversations

MARCH 3, 2015

Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!). Video technology will render conference calls useless. The fall of content marketing tech.

Technology 60

Technology Content Marketing Social Media Facebook 60