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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

Media 294
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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

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Why Your Event Needs a Crisis Communications Plan

Cision

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. ET, James will be joined by Finsbury’s Peter Land for a conversation about the crisis communications tactics brands need to master to effectively manage a big event.

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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Timing is everything. Product Launch.

Company 222
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How to Handle an Event Cancellation during the COVID-19 Pandemic

5W PR

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. Even if the final decision isn’t made just yet, walking through the considerations and creating a strong internal and external plan will help mitigate fallout. Identify your unique situation.

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Upon closer examination, the essence of influencer marketing holds undeniable appeal for both consumer and B2B marketers and communicators.

B2B 93