Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. Agility PR Solutions saw business up “4.9%

Internal 148

Internal International Tools Software 148

NewsWhip

OCTOBER 10, 2019

There hasn’t been much engagement in 2019 by comparison, but we’re just barely into the real holiday season, so rest assured, there will be crafts and food aplenty in the weeks to come. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Pinterest 113

Pinterest Trends Comparison Data 113

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. As a communications pro, you are generally privy to conversations the rest of your peers are not.

Software 85

Software Pitching Internal International 85

The Hoffman Agency

NOVEMBER 28, 2022

Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. By Mariah Botkin, Intern. in the U.S.,

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Cision

APRIL 4, 2016

What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Marketing , 78 (1), 1-19.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 198

Marketing Content Marketing Data Social Media 198

Beyond PR

SEPTEMBER 26, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. You have fans where you may least expect them. Does Industry Matter?

Journalism 63

Journalism Social Media Study Comparison 63

The Resolution Blog

JUNE 25, 2015

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. Check out my post on integrating paid into your PR communications plan. The press gang is upping their digital game to continue to be relevant with our digitally savvy audience. Google Alerts.

Google 120

Google Analytics SEO Comparison 120

Cision

MAY 11, 2015

Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. A lot of journalists compared us to Amazon, which wasn’t inaccurate, but it opened us up to some unfavorable comparison and criticism from loyal Amazon customers.

Reddit 120

Reddit Social Media Pitching Comparison 120

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

NewsWhip

SEPTEMBER 3, 2020

The other streaming platforms received relatively little public attention in comparison with third-placed HBO, who launched their new streaming service HBO Max this year, seeing far less engagement than the top two despite significantly outperforming its other competitors. . Take a tour of NewsWhip. Benedict Nicholson.

Writing 78

Writing Comparison Report Journalism 78

Flatiron Communications

JULY 5, 2022

As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. They don’t care. They’re lying on purpose.

Conference 36

Conference Journalism Web Comparison 36

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? The post The dilution of the media — what the changing landscape means for PR appeared first on Firefly Communications. The reason? Our consumer behaviour has changed.

Media 48

Media Comparison Video Education 48

Shift Communications

NOVEMBER 13, 2015

The AE that can carry the ball across the goal line and get coverage in Forbes or The Wall Street Journal will quickly develop into a PR superstar. Does your team pride itself in an elite account executive that draws daily comparisons to the acrobatic O’Dell Beckham Jr. A strong piece of coverage is akin to a PR touchdown.

Comparison 60

Comparison Agency Exercises Journalism 60

Shift Communications

NOVEMBER 13, 2015

The AE that can carry the ball across the goal line and get coverage in Forbes or The Wall Street Journal will quickly develop into a PR superstar. Does your team pride itself in an elite account executive that draws daily comparisons to the acrobatic O’Dell Beckham Jr. A strong piece of coverage is akin to a PR touchdown.

Comparison 60

Comparison Agency Exercises Journalism 60

Shift Communications

NOVEMBER 13, 2015

The AE that can carry the ball across the goal line and get coverage in Forbes or The Wall Street Journal will quickly develop into a PR superstar. Does your team pride itself in an elite account executive that draws daily comparisons to the acrobatic O’Dell Beckham Jr. A strong piece of coverage is akin to a PR touchdown.

Comparison 60

Comparison Agency Exercises Journalism 60

Communications Conversations

APRIL 20, 2016

Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). US News & World Report digital monthly unique visitors: Note: All stats from Pew Research Center’s Journalism Project. Seismically. Media share news differently now. Media create news differently now. Media are different.

Media Relations 60

Media Relations Media Comparison Pitching 60

NewsWhip

APRIL 29, 2021

This post saw 35.2k “love” reactions in comparison to only 464 “angry.” The second most interacted with Facebook post comes from Manchester United , but opposite from Real Madrid, it’s their announcement of withdrawing from the league.

Crisis 114

Crisis Sports Media Facebook 114

NewsWhip

AUGUST 18, 2020

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . Coronavirus and Black Lives Matter. Coronavirus has been a major factor in the increase in attention to news content online. In March, weekly engagements topped a billion one week. the numbers.

Web 78

Web Comparison Facebook Community 78

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 99

Agency Trends Marketing Survey 99

Waxing UnLyrical

AUGUST 19, 2015

They provide a common language for comparison purposes. This would not have happened if the Redskins had utilized some of the established public relations traditional media standards, tested and available for free in a 2015 paper via the Research Journal of the Institute for Public Relations. Julie O’Neil, Ph.D.,

Report 40

Report Measurement Media Comparison 40

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 5, 2016

A comedy out of crisis communications. Content is not a channel, and it can’t be siloed in the way social media, communications, media search or email can exist in relative isolation.”. Marijane Funess , Crenshaw Communications: Three 2016 PR Predictions that Might be Surprising. * * *.

Banking 60

Banking Marketing Wireless Advertising 60

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” Anna Lovely, senior communications director, Cargill. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that).

Agency 60

Agency Groups Public Affairs B2B 60

Maxim Behar

NOVEMBER 16, 2020

Maxim Behar discusses with Krum Savov the changes in communications and business, caused by COVID-19. Behar shares his opinion on current issues such as non-transparent and one-way communication of the people in power, and the need of growing our business despite the crisis in order to save soiety's culture and development. 17.11.2020.

Government 52

Government Measurement Crisis Radio 52

Flatiron Communications

SEPTEMBER 30, 2015

” How does it fare in comparison to Huffington Post which has thousands of unpaid “expert” contributors subjectively advocating their POV’s? Yes, I’m fully aware of the tension that has long existed between the realms of PR and journalism. Finally, I take issue with Ms.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. I tried it for this post, and it’s telling me the average open rate for all industries is 37% and it’s 28% for PR and communications. But by all means, take the space you need to effectively communicate an idea. by Boomerang. by Outreach.

Study 100

Study Marketing Data Analysis 100

Buzzstream

FEBRUARY 3, 2021

In comparison, other outreach tactics tend to take significantly more time to put together, and often have a lot more at stake in terms of production and outreach day-allocation budgets. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it. Their methodology?

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 16, 2024

And—one of the more accessible signals to discern— it clearly shows that the author knows about fishing: For comparison, I found a low-ranking post about restaurant equipment: The only external link is to a product page (clearly trying to rank for deep fryer.) is the Head of Content Marketing & Communications.

Blogging 62

Blogging Google SEO Writing 62

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is.

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Fuel

AUGUST 7, 2018

And when a tired, grumpy journalist at the Townsville Journal is looking at his 800th press release that day, if your headline is less than 110% awesome, he will skip over it without a thought. It’s a beautiful comparison that I’ve taken to heart. The headline of your press release can and will make or break the entire page.

Writing 40

Writing How To Report Comparison 40