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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.” Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A.

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How Journalists Feel About PR Pros

Cision

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. You have fans where you may least expect them. Does Industry Matter?

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Cognitive Dissonance: Mental Harmony Above All Else

Doctor Spin

Source: The Western Journal of Medicine 4 Harris, N. The Western Journal of Medicine, 145 1, 105. Source: Journal of Personality and Social Psychology 5 Elliot, A., & Devine, P. Journal of Personality and Social Psychology, 67, 382–394. The Western Journal of Medicine, 145 1, 105. Cognitive dissonance.

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People with Messy Offices Perceived Negatively, Research Finds

PRSay

In the clean office, papers were stacked neatly on the desk, books and journals stood upright on bookshelves, file drawers had typewritten labels and all garbage was in the wastebasket. By comparison, books in the “somewhat” messy office were tilted on the shelves, a textbook and papers lay on the floor, and the wall clock was an hour off.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. A short video about the work he had been doing building rally cars featured a track day he had held.

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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We thought it unfair to include these in our overall analysis but include them here for comparison. . There is some debate over whether the London Evening Standard constitutes a truly local publisher, but we include it here for the purposes of comparison. publishers received. Benedict Nicholson. appeared first on Newswhip.

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Which holiday trends in 2019 are making waves on Pinterest?

NewsWhip

There hasn’t been much engagement in 2019 by comparison, but we’re just barely into the real holiday season, so rest assured, there will be crafts and food aplenty in the weeks to come. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Pinterest 113