5W PR

AUGUST 23, 2023

A public relations degree offers diverse career opportunities. Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. PR people may even double-text or call when dating.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Companies opt for newswire distribution because it’s quick, efficient, and guaranteed. appeared first on Crenshaw Communications. They’re here to stay.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Media Relations and Outreach. Crisis Management. Event Planning.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. For social media specifically, quality and quantity combined make for the highest engagement. Measure performance daily. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

Shift Communications

AUGUST 23, 2016

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. This week we break down the more granular details. Situation Analysis. Objectives.

Company 60

Company Analysis Healthcare Product Launch 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Worse, they may let the news trickle out without a proper media strategy. Still others bring in the PR firm too soon. No differentiation.

Agency 205

Agency Pitching Internal International 205

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Barokas

JULY 6, 2020

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand.

Consumer 131

Consumer Product Launch Agency Sports 131

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now the company needs to step in.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Let the agency handle all media relations. Then be prepared to break some rules. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Adding the Media Contact Database to Critical Mention’s media monitoring and intelligence platform is the next step in the company’s mission to remain the go-to resource for earned media.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. Impact – Is your announcement going to impact your company monumentally?

Product Launch 52

Product Launch Pitching Industry Social Media 52

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources.

Automotive 76

Automotive Mobile Technology Resources 76

5W PR

APRIL 9, 2024

Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. Communication strategy Set out foolproof communication procedures.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”.

How To 58

How To Trade Shows Product Launch Course 58

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

Shift Communications

AUGUST 17, 2018

Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch. Are they completing funding at a faster rate than competitors were at the same point in their company history? Are your client’s product costs lower, making their offerings more accessible to the masses?

Pitching 83

Pitching Product Launch Data Measurement 83

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) This means we can spend time each day curating content from influencers, the media and other trusted sources that can be adapted into content for us to pitch to the media on your behalf.

How To 62

How To B2C Trends B2B 62

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g.,

Print 60

Print Product Launch Fashion Report 60

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. But for more complex, visual or experiential concepts, a physical mailing can best communicate the idea. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. By Cecilia Zhong, Senior Account Executive. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. An event that gives your company a black eye but doesn’t threaten its survival.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62