ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. The post Top B2B Conferences For PR Visibility appeared first on Crenshaw Communications. Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Content Marketing Case Study 304

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98

Local Community Ethics Education 98

PR in High Definition

OCTOBER 27, 2022

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. There are nuances and differences in attitudes, even within the technology sector. The primary currency of great leadership has always been trust.

Leadership 71

Leadership Reputation Chemicals Privacy 71

PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. LGBTQIA people grapple with the complex parts of communication quickly in their lives when they are out. That requires every component of a PR program, from stakeholder communication (i.e., It came in college.

Crisis Communications 174

Crisis Communications Course Crisis Communications 174

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 151

Communications Public Affairs Insurance Insurance 151

PRSay

JUNE 29, 2020

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR What challenges do communicators face during the current coronavirus pandemic? There’s been great progress.

Community 105

Community Banking Corporate Conference 105

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Figuring out which is which – is the challenge.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

Deirdre Breakenridge

JULY 18, 2018

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. I know a lot of professionals who are storytellers. The approach is simple.

Communications 196

Communications Storytelling Groups Community 196

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. The post What PR Teams Should Know About Substack appeared first on Crenshaw Communications.

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February. CSR stresses quality over quantity.

Trends 183

Trends B2C Video Measurement 183

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Communicators and marketers must do the same to stay agile and remain competitive. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

5W PR

JANUARY 3, 2024

Beauty brands need to integrate sustainability into their narratives, and PR plays a crucial role in communicating these efforts in an effective way to an audience. Using beauty PR , brands can communicate these stories through press releases, social media, and partnerships with environmental organizations.

Product Launch 78

Product Launch Consumer Community Interviews 78

PRSay

AUGUST 23, 2021

Some people, he said, are suspicious of the technology used to develop the COVID-19 vaccines and of how quickly scientists were able to develop the vaccines. To communicate well about coronavirus vaccinations, we first have to understand why some people have lower confidence in vaccines, he wrote. Enlisting trusted local leaders.

Communications 107

Communications Local Survey Transportation 107

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building.

Leadership 60

Leadership Conference Retail Storytelling 60

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Instagram 405

PRSay

JANUARY 20, 2023

19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. But as communications professionals, “I don’t think we need to be afraid of [ChatGPT],” she said. “We

Trends 95

Trends Newspapers Community Ethics 95

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. For a long time, and even now for many companies, IR has been loosely associated with the marketing, communications, and business strategy departments.

Strategy 78

Strategy Technology Tools Government 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 190

How To Crisis Employee Resources 190

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” Neville G.

System 78

System Technology Banking Community 78