Onclusive

NOVEMBER 17, 2021

While sentiment monitoring and analysis technically falls under the Social Factors category of PESTLE since it tracks opinions, attitudes and buying behavior, brand perception is often affected by other factors, including political, economic and environmental influencers. Having this data at your fingertips covers all six PESTLE categories.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Executives who are subject-matter experts can share relevant insights on business happenings. As in any category, change represents opportunity for those who can seize it. Service Content.

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category.

Trends 88

Trends Consumer Conference Technology 88

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. And it can make all the difference for your company. He has also attended and worked CES many times.

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

Brand 370

Brand Branding Media Measurement 370

Bianchi Biz Blog

JANUARY 22, 2024

The awards aim to recognize outstanding automotive manufacturing facilities in North America across five categories: quality, operations, human resources, logistics and overall. Judges include Seraph in-house and external industry experts. Last year’s event was an incredible evening of celebration and networking with industry peers.

Automotive 89

Automotive Enterprise Resources Product Launch 89

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . Data points can go a long way.

Pitching 333

Pitching Case Study Leadership Data 333

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. According to respondent feedback, some industries are easier than others to pitch, particularly those that are more niche or are dependent on constantly changing regulations.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

MARCH 23, 2022

And the search process itself, from initial conversations to building the presentation, offers opportunities for agencies to gain insight about a company, its sector, and idea of success. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. Define your KPIs. Establish your measurement framework. Determine your PR measurement partner needs, requirements and budget.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. If it’s an opinion or analysis piece, the angle should offer a new perspective and insights. Through such content PR professionals can position clients as thought leaders in their fields.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Bianchi Biz Blog

JANUARY 18, 2024

According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro , “The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry.” Automotive News ’ Jamie Butters summed it up in this headline in his post-CES column: Is CES worth (the) auto industry’s time?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. How do you track where things are, where they are going, and leverage this insight for PR? Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors).

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Want more insights? Brand sentiment and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. It supports analysts relations.

B2B 170

B2B Brand Branding Education 170

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. How do you track where things are, where they are going, and leverage this insight for PR? Each category has a narrative, a story arc that starts with invention and ends with obsolescence. Where does your tech and company fit in the category story arc?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

AUGUST 3, 2017

This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.”

Industry 0

Industry Communications Software Hotels 0

Onclusive

JANUARY 28, 2021

Is there a forward-looking product roadmap that is well positioned to respond to customer needs and anticipated industry shifts? We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends. Customer Support.

Customer Service 195

Customer Service Media Enterprise Technology 195

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. The software companies included need to provide companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not.

Software 199

Software Analytics Customer Service Comparison 199

Flack's Revenge

JANUARY 12, 2021

As most in B2B tech marketing know, industry analysts are key influencers, and it is important to get their validation and ranked and categorized in the right reports. Why industry analysts? Industry analysts from firms such as Gartner can have a strong impact on a tech vendor if you know who to engage and how to engage them.

Industry 156

Industry Enterprise Trends Technology 156

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

And for B2B companies, a survey can strengthen a brand’s positioning as the first port-of-call for relevant data in a given industry. . Our team built a research report around the state of data quality with the goal of communicating Lotame’s credibility and leadership around those issues, which are paramount in the ad tech category.

How To 334

How To Media Healthcare Survey 334

Onclusive

MARCH 21, 2019

It transformed how we talk about success within the business and provides valuable insights that we can use as we plan future campaigns.”. with an enhanced formula and new analytics dashboard that highlights actionable insights to help brands to shape better strategies and deploy more impactful campaigns. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. The second way analysts affect a category or industry is more informal. In today’s B2B PR , good analyst relations (AR) are essential.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . AdExchanger Industry Preview. It’s where top execs and journalists come together to preview what the year may hold for the category. Companies like Bayer, HP, J.P.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also an opportunity to communicate a strong point of view and offer insights about what it means and what business customers should do. Act quickly .

B2B 256

B2B Pitching Conference Privacy 256

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. And our built-it reporting templates simplify generating actionable insights from billions of data points being collected every day. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. About nine percent of journalists fall into this category. About 12 percent of journalists fall into this category. About six percent of journalists fall into this category.

Social Media 247

Social Media How To Media Journalism 247

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Onclusive

APRIL 8, 2020

There has never been a better opportunity to claim your seat at the table by serving your company as a communications leader during this time of crisis, and providing unique insights that only you have access to. But in order to get the credit you deserve and the resources you need as a PR professional, you have to make one key shift.

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Cision

SEPTEMBER 25, 2017

It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry? Does Industry Matter? The post How Journalists Feel About PR Pros appeared first on Cision.

Journalism 258

Journalism Social Media Study Comparison 258