Remove category crisis-and-issues-management
article thumbnail

What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DO prepare to move fast.

Crisis 367
article thumbnail

How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by it. She then issued a statement of apology blaming her actions on her recent divorce, saying that she “fell short of her values.”

Publicity 343
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. What is PESTLE analysis? Political factors. Economic factors. Social factors. Technological factors. Legal factors.

Analysis 370
article thumbnail

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. PR-generated content offers a depth that helps educate customers about a complex product or a new category. A sudden market shift or crisis. A new product launch.

Marketing 310
article thumbnail

Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

article thumbnail

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention.

Crisis 249
article thumbnail

How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. Director of Communications, Yext.

Analysis 195