Cision

JULY 8, 2016

Case Study: Mattress startup Casper continues to earn media from its “not so serious” attitude and ability to strike up conversations on social. Similarly, those who monitor influencers’ social conversations will have a better understanding of their interests and how to utilize them in future pitches. Highlight Shared Interests.

Case Study 192

Case Study How To Media Pitching 192

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. Create a free booklet on how to strengthen the immune system to cope with infection and viruses. The post How to Survive this Crisis appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Crisis 225

Crisis How To Small Business Social Media 225

PR for Anyone

OCTOBER 7, 2021

We write video scripts. The post How to Develop Good Social Listening Techniques appeared first on Christina Daves. And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We actually get stuff done at the event. We pitch the media.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. At Crenshaw, we can and do win industry awards this way. But you’ll need to adapt your message and focus for each one.

Industry 170

Industry Case Study B2B Resources 170

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. Most who work in and write about AI understand the importance of inference acceleration. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

The Proactive Report

NOVEMBER 27, 2022

<iframe width=”560″ height=”315″ src=”[link] title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe> The post How to do Marketing the Right Way in 2023 – (..)

How To 100

How To YouTube Marketing Social Media 100

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. This is the time to tell your story the best way that you know how. . Only you know your customer’s needs and how to deliver the results needed for your client.

Writing 52

Writing How To Local Examples 52

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Once topics are approved, how does the contributor turn in a completed article? Before You Start on Your Guide.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. Look for case studies that bring work to life via video and other visual means.

How To 136

How To Case Study Meeting Examples 136

The Proactive Report

JANUARY 21, 2017

See what they write about. I get the most bizarre pitches that have less than nothing to do with what I write about. It says right at the top that I cover how technology affects the practice of PR. Take the time to learn how to take stunning photographs with your smartphone. Do your Homework. Follow them on social media.

How To 100

How To Media Case Study Resources 100

Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA.

Ethics 91

Ethics How To Survey Interviews 91

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. So, marketing winds up writing content without talking to a customer ! 43% said it “offers concrete guidance and case studies.” There’s one in particular they publish on thought leadership that I’ve followed since 2017.

Leadership 129

Leadership B2B Study Survey 129

Landis PR

NOVEMBER 26, 2022

To write a great press release, you must understand how to communicate effectively with your audience. Leverage Customer Testimonials and Case Studies. A case study is an in-depth analysis of your products or services. It’s to inspire your prospects to learn more about your brand, services, or products.

Company 98

Company Communications Case Study Engineering 98

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Estimated / Logged time – How long a task actually took vs estimated time.

Software 152

Software How To SEO System 152

Ishmael's Corner

OCTOBER 4, 2018

GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. The post GE News Release Demonstrates How to “Gently” Throw the CEO Under the Bus appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Public Relations Sydney

OCTOBER 12, 2014

Whether you are a charity organisation or running a charity event here are some tips on how to use PR to your advantage. Case studies Case studies are short explanations of a project or issue your charity has worked on. They describe a problem, show how you achieved a solution and detail the results you achieved.

Case Study 90

Case Study How To Study Pitching 90

PR 20/20

JANUARY 17, 2023

From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". Find out what they do and don't like on your site and how they interact with current content offerings. a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. It’ll quickly become clear if a person is writing as frequently as you and about topics that could work well with your own content.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JANUARY 22, 2016

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Karen Freberg

JULY 11, 2020

So, one of the steps you can take is write down the brands you feel you would like to work with. lessons, presentations, case studies, etc). Make a list of brands you would love to work with. We all have companies and brands we would love to collaborate with and have a professional relationship with.

Brand 70

Brand Branding How To Education 70

Cision

MAY 22, 2017

New trends arise every year, advising how to make the most of your content marketing tactics. It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release. ” To get the full story, check out the case study here.

Case Study 210

Case Study Study Trends Web 210

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Google 123

Google Engineering SEO Writing 123

Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C.

Employee 111

Employee Company Marketing Case Study 111

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? PR Resource: How To Write a 1-Page Strategy Do you remember when David brought a slingshot to a spear fight?

Strategy 52

Strategy Real Estate Case Study System 52

Wadds Inc.

JUNE 5, 2023

She rounds off the book by considering five incident scenarios, demonstrating to public relations professionals how to put theory into practice, before concluding with a review of the key learning points.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

JANUARY 15, 2024

Case studies of organisations including Johnson Matthey and Philips, that have embedded listening as a part of management progress are included in the book. The final chapters are a how-to guide to technology and management. The book advocates for organisations to listen to their employees through active engagement.

Leadership 52

Leadership Employee Case Study System 52

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Check out this monster case study from AccessDirect.

Strategy 251

Strategy Case Study Instagram Print 251

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. If you’d like to learn more, go a little deeper, learn a little bit more how to do this. You can get my free guide.

Pitching 130

Pitching Television Trends YouTube 130

PRSay

APRIL 4, 2019

In March, I met with my APR Chair, and she provided me with some valuable direction, such as advising me on which case study to present during my review panel, how to format the Panel Presentation Questionnaire and what to expect during the review panel. Remember, trust your learning and studying processes.

Case Study 129

Case Study Ethics Study Course 129

Sword and the Script

MARCH 28, 2017

Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. A professional will know how to build rapport and ask questions that elicit responses worth writing. It works as an on-ramp for formal case studies too. Talk to Us!

B2B 60

B2B Blogging How To Media 60

PR for Anyone

OCTOBER 28, 2021

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Google makes that very easy for us!

Publicity 130

Publicity Pitching System Small Business 130

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78