Contently - Strategy

FEBRUARY 14, 2023

The search engine uses all these signals to decide whether a web page answers a user query. And in the same report, 95 percent of Fortune 500 companies cited poor content data quality as having a negative impact on their business. How can content marketers use intent to improve content and rank first?

Google 123

Google Engineering SEO Writing 123

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. They Ask, You Answer content—answers to questions frequently heard in sales meetings. While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Pricing information.

B2B 174

B2B Company Marketing SEO 174

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

JANUARY 17, 2023

These touch points (web pages) should provide the most substantial content pieces. Make these personas a top priority during content creation; they will likely have the most impact on future ROI. Provide varying content formats corresponding with buying stage (i.e., case studies, ebooks, blog posts).

Strategy 52

Strategy How To Technology B2B 52

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Even if you can’t create a web series like Blendtec, you can choose a number of other formats including: Explainer videos (focused on industry topic). Video case study. Q&A videos.

Video 95

Video How To Education YouTube 95

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. For example, pick a trade publication in any vertical market and study the headlines. 4 Big Media Trends that have Upended PR and Marketing. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

SMB 77

SMB Case Study Social Media Nonprofit 77

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. If content is part of your next plan click the link and take note! Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

OCTOBER 11, 2019

If you think they’ll be willing to share more positive information, contact them and work together to publish a case study. This kind of positive earned media qualifies as evergreen content because your business can always benefit from good mentions being out on the web, no matter how much time passes.

Brand 81

Brand Branding Media Case Study 81

The Awards Blog

SEPTEMBER 9, 2019

Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection. To make things easier, publish the content on the Web and provide hyperlinks. . Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Beyond PR

MAY 22, 2017

New trends arise every year, advising how to make the most of your content marketing tactics. No one wants their press release to read like a big block of text, especially when 55 percent of web visitors spend less than 15 seconds actively reading a webpage. To get the full story, check out the case study here.

Case Study 40

Case Study Study Trends Web 40

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

JUNE 9, 2016

2) Align content marketing with the buying cycle. Based on industry research and discussions with your sales team, marketing can create content for common stages that answers frequent questions along the buying cycle. Insight can be captured and tracked using marketing software and/or CRM systems.

Marketing 40

Marketing System Software Case Study 40

David PR Group

AUGUST 4, 2014

For example, Forbes has a section called BrandVoice , which integrates marketers’ content with Forbes’ editorial and users’ content. Companies like IBM and SAP currently run case studies and other stories that appear in the news and search streams but are not editorial content written by a Forbes reporter or contributor.

Television 75

Television Storytelling Groups System 75

Beyond PR

AUGUST 25, 2016

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

Storytelling 40

Storytelling Brand Branding Wireless 40

ZudePR

JUNE 10, 2015

When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Email, web forms, word processing docs. This assumes you’ve got one. If not, try this. Taken from the keyword report. Whatsmyserp. Grammarly.

eBook 68

eBook Engineering Tools Case Study 68

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Performance.

Marketing 52

Marketing Technology Internal International 52

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

How To 198

How To Real Estate Web Case Study 198

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. Not just websites either; wider web marketing as well.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. Most travel ecommerce sites are old school with big toll-free numbers plastered everywhere and butt-ugly web pages crammed with banner ads and deals-deals-deals. Today I’m here not with a success story, but with a quick back story and a set of assumptions.

Community 40

Community Travel Pinterest Mobile 40

Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The web has completely changed attitudes and behaviors of buyers – the same way significant events change generational outlook (i.e. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 28, 2022

The survey also asked respondents which content formats they found most valuable in researching B2B purchases. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and.

B2B 116

B2B Marketing Survey Software 116

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. The Middle Ground on Registration Pages.

B2B 120

B2B Mobile Content Marketing SEO 120

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Critical Mention

SEPTEMBER 10, 2019

Doing so can help influence content ideas and strategies to make your content stand out above theirs. Also, other great resources to add to your website are eBooks, case studies and white papers. Adding such content to your site will give readers an in-depth perspective on what your organization has to offer.

Reputation 60

Reputation Case Study Mobile eBook 60

Cision

APRIL 25, 2016

Oftentimes best practices use disproportionately large businesses as case studies, but these recommendations are both scalable and thoughtful. The sales and marketing funnel (As Facebook sees it). Ideally for eCommerce and retailers with high web traffic and large inventory).

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ? Stop following the noise.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Proactive Report

AUGUST 5, 2016

How’s how to create SMART news content. If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Communications Conversations

JULY 20, 2015

Mostly because Contently tackles virtually every angle of the world of content marketing. I do love the case study posts and their prediction posts (even though I frequently disagree with them). One of the few who really writes a lot anymore across the social web. Shelly Kramer, V3B blog.

Social Media 60

Social Media Blogging How To Media 60