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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Customer case studies, testimonials and reviews. They Ask, You Answer content—answers to questions frequently heard in sales meetings. While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Paid advertising. Pricing information.

B2B 177
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling.

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AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

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Is Media Relations Getting Harder?

Sword and the Script

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. The headlines that sail around the web are those that are salacious and extreme.

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10 Useful Tips for Getting the Best Results From Your Award Submission

The Awards Blog

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection.

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Monday Roundup: Campaigns

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

SMB 77
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. If content is part of your next plan click the link and take note! Watch the recording now.

Tools 136