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3 Surprising Things People Want From Branded Content

Contently - Strategy

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general).

Brand 145
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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. If you are interested in contributing please read these guidelines. .

B2B 177
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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

Beth is a communicator, leader, advisor, teacher, and illustrator. Beth Nyland on LinkedIn. About Growing Social Now. About Barbara Rozgonyi. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

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Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now

wiredPRworks

Jennifer Navarrete on LinkedIn. About Growing Social Now. About Barbara Rozgonyi. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on LinkedIn. epodcaster. Brewing.Media. Podcast Index.

Web 119
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How to Craft a Thought Leadership Strategy

Stern + Associates

Research conducted by Edelman and LinkedIn revealed that 88% of executives view thought leadership as a potent tool for enhancing a company’s reputation , with 48% acknowledging its potential to positively sway purchasing decisions. It’s about tapping into the brand’s community, employees, and industry.