How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? 79% of marketers see LinkedIn as a very good source of leads.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. With 675 million users every month , LinkedIn offers an engaged audience and special ways to engage that audience through posts and conversations. Write a LinkedIn summary that is both engaging and informative.

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The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? Personal branding Social media LinkedInI was going to write ‘social’ network, but it was anything but social.

5 best practices for brands and individuals on LinkedIn

PR Daily

Let’s start with the professional networking favorite, LinkedIn. There are a number of ways to get your brand that “new year, new you” look. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with. Here are five tools and approaches: Self-audit: The start of a calendar year is a great time to reevaluate your brand’s content. Live video with the new and aptly named LinkedIn Live.

Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. That’s what LinkedIn says anyway. Text, images and videos up to 20 seconds long posted on LinkedIn Stories remain on the network for 24 hours.

LinkedIn embraces video with livestreaming tool

PR Daily

LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. Microsoft, which acquired LinkedIn in 2016 for $26.2

PERSONAL BRANDING: Why your online visibility matters

PR Warrior

The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

Brand 276

Building Your Personal Brand on LinkedIn

Prowly

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine. How To how to LinkedIn personalbranding

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This section can be such a great tool when planning content to share on LinkedIn.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. Heck, I remember signing up for LinkedIn in 2005. This is a good thing for those in the business community keen to build a thought leadership positioning for their personal brand. Changes to the LinkedIn algorithm have also been critical. Personal branding PR Warrior Social media LinkedIn

Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.

Expert guidance to maximize your LinkedIn presence

PR Daily

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Don’t post as a faceless brand or business.

123 LinkedIn marketing for thought leaders with Lucy Bingle

PR Warrior

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your business. Use LinkedIn’s robust search tool to identify these people, and then invite them to connect.

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.

Does anyone really search by hash tags on LinkedIn?

Communications Conversations

This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I thought I’d ask my LinkedIn community that exact question.

9 ways to polish your LinkedIn profile

PR Daily

LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you? Include your first and last name to optimize your profile for search on both LinkedIn and Google. LinkedIn recommends using a high-resolution image cropped to 400 by 400 pixels.

Millennials flood LinkedIn, keying on personal branding

PR Daily

Recent LinkedIn data. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. To reach them, LinkedIn data suggest diversifying your content and tailoring your marketing efforts to meet the needs of various millennial subgroups. Page Williams, LinkedIn’s senior manager of member marketing and communications, says in “ The Millennial Playbook.

9 ways to polish your LinkedIn profile

PR Daily

LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you? Include your first and last name to optimize your profile for search on both LinkedIn and Google. LinkedIn recommends using a high-resolution image cropped to 400 by 400 pixels.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Teleperformance’s marketers humanize the brand by featuring company leaders in videos, and the team establishes credibility and authority by using third-party statistics. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Steps for superb LinkedIn pages.

Nine LinkedIn Tips for Personal Branding Success

Maine PR Maven

Every professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections. LinkedIn is a very big, very credible website. The post Nine LinkedIn Tips for Personal Branding Success appeared first on | The PR Maven. Branding Building Relationships LinkedIn Social Media

10 Tips to Optimize Your LinkedIn Profile

Cision

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. If I want to generate leads, I want my LinkedIn profile to look a lot different than if I am trying to perform a passive job search. LinkedIn is not Facebook, Twitter or Pinterest.

The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.

5 ways to leverage LinkedIn and boost your PR strategy

Agility PR Solutions

LinkedIn has always been looked at as a job search or recruiting tool. With 310 million monthly active users, you will be surprised to know that this platform offers ample potential to connect with media members, build a strong network and strengthen brand reputation. The post 5 ways to leverage LinkedIn and boost your PR strategy appeared first on Agility PR Solutions. In reality, it’s a lot more than that.

8 initial reactions to LinkedIn Stories for users (and brands, eventually)

Communications Conversations

LinkedIn recently unveiled “Stories” on its platform. Let me summarize the reaction for a vast majority of LinkedIn users: UGH. But, my initial reactions can best be summed up this way–based on personal use and potential brand use down the road. Brand use.

Executives can find—and offer—authenticity on LinkedIn

PR Daily

After I meet people, we typically connect on LinkedIn. But over recent years, I’ve noticed that I’m popping in on the LinkedIn feed to see what people are up to and what they’re reading and sharing. On LinkedIn, people are more focused, more attuned and more gracious. As I’ve invested more of my time and myself into posting on LinkedIn, I’ve seen the impact. I use my LinkedIn page to showcase some of what’s important to me when I’m off the clock.

What’s new with LinkedIn? Three updates for 2020

Prohibition

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Should I use LinkedIn Live? LinkedIn Live is definitely a trend that you will want to have on your radar for your 2020 strategy.

LinkedIn introduces lead generation forms

PR Daily

LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads. The feature is called LinkedIn Lead Gen Forms, and it’s aim is to “drive even more high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.”.

How LinkedIn Can Help You Build Your Network And Your Brand

Maine PR Maven

You have to build a brand — both in person and online. As Amazon’s CEO Jeff Bezos puts it, “a brand for a company is like a reputation for a person.” The post How LinkedIn Can Help You Build Your Network And Your Brand appeared first on | The PR Maven. LinkedIn Personal BrandingTo become successful in business, you have to think beyond hiring employees or hitting sales numbers.

State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

Shift Communications

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis.

How to use LinkedIn Groups to create marketing magic

PR Daily

LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. Using LinkedIn Groups. First, you can use the group search tool in LinkedIn. Here’s how to make the most of your LinkedIn Groups interactions: 1.

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Five top tips on how to improve engagement on LinkedIn

Prohibition

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. Here are some top tips on how to increase engagement on LinkedIn: Ensure you’re posting at the right times. Although LinkedIn is not predominately seen as an image led platform, content that is engaging and visually appealing is still key.

Making the most of LinkedIn Analytics for your brand

PR Daily

I previously walked through Twitter''s analytics platform , and today I''d like to take a similar dive into LinkedIn''s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let''s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy. This section can be such a great tool when you''re planning content to share on LinkedIn.

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

Write on your own time to build your personal brand. LinkedIn is perfect for this. Even just one post per month builds your personal brand. Here’s a snapshot of my recent posts on LinkedIn and how they’ve boosted reach. Should I do original posts on LinkedIn, or syndicate my blog content? Therefore, if you already blog, I recommend importing posts into LinkedIn with a closing line giving attribution (and linking) to your original post.

Supercharge Your LinkedIn Efforts and Attract Your Ideal Client

Solo PR Pro

If you missed our June 14 webinar with social media and branding expert Irene Koehler , we’ve got you covered. During our hour together, she shared how we can get more out of LinkedIn and leverage it to attract our ideal clients. Why Should We Care about LinkedIn? . LinkedIn can help us brand ourselves and craft our best story through online search results. This includes LinkedIn. Your LinkedIn profile will rank in a Google search of yourself.

4 Secrets to LinkedIn Success Every Brand Should Know

PR 20/20

LinkedIn ( @LinkedIn ) offers the perfect opportunity for your company to connect with industry professionals. In fact, LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%. I recently watched a webinar hosted by Jonathan Vazquez , Customer Success Representative at LinkedIn, called “ How to Get the Most Out of LinkedIn Company Pages.”. Social Brand

9 steps to a better LinkedIn profile in 2019

PR Daily

As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.” FREE GUIDE: The 7 questions you should be asking about brand journalism ]. One major trend emerging on LinkedIn is that people are starting to focus on future goals and ambitions.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? LinkedIn 2020 Profile Start Up Package. Click here to order the LinkedIn Profile Makeover Superstar Start Up Package. I would consider her a true LinkedIn guru!

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? LinkedIn 2020 Profile Start Up Package. Click here to order the LinkedIn Profile Makeover Superstar Start Up Package. I would consider her a true LinkedIn guru!

Getting access to LinkedIn Live

Karen Freberg

I got the exciting news as a signed into my LinkedIn account yesterday I got access to LinkedIn Live! You may be asking yourself – what is LinkedIn Live anyway? Well, LinkedIn announced back in February they would be opening up their platform to include a feature that allows individuals to go live within their platform. However, there are some differences LinkedIn did here compared to the other platforms, such as: Beta access. Branding is at the forefront.

What LinkedIn’s New Homepage Means for Your Social Marketing

Shift Communications

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center.