Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Analytics 62

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Video marketing is rising to the top and thriving whilst climbing up the marketing communications ladder.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Contently - Strategy

JULY 20, 2020

A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Now he was scrambling to put together a digital-first marketing plan. In reality, it was more like a therapy session.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 104

Brand Branding How To SEO 104

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Benefits of Modern Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Marketing collateral (product sheets). Start with your employees.

Communications 250

Communications How To Telecommunications Employee 250

Konnect Agency

JUNE 8, 2022

Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. Since our brand refresh in May, Konnect has seen +125.28% increase in session duration on the website, 38% of that coming from mobile.

Brand 52

Brand Branding Mobile Analysis 52

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. ” #2–In-Depth Market Research.

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

FEBRUARY 1, 2024

Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. Subject Line: Missing link on your [Website Name] article Hi [First Name], I noticed [Website Name] mentioned our [brand/product] in your recent post (thanks again!), If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. You need to stand for one thing and have a clear message for what you’re putting out in marketing.

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Infographic via 99firms.com. Guest post by Alex Slichnyi. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’m on the frontlines of seeing how marketing and PR can work together. So you see, I’ve been there.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. What would you rather read?

How To 120

How To Tools Viral Exercises 120

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way. SCHEDULE A DEMO.

Infographics 103

Infographics Radio Instagram Sports 103

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. What Is a Press Release? Establishing Media Relationships.

How To 98

How To Ethics SEO Guidelines 98

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. They dig through LinkedIn and blogs for experts and sources.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. Amplify your news across social channels.

Local 73

Local Storytelling Infographics Resources 73

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. What we do see is a concentration of content and brand activity on the major social media platforms. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. What we do see is a concentration of content and brand activity on the major social media platforms. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. What we do see is a concentration of content and brand activity on the major social media platforms. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100