The Proactive Report

OCTOBER 21, 2020

Building Thought Leadership. His YouTube channel has 582,000 subscribers. In a PR campaign for a carpet brand, a DIY design blogger with around 50,000 followers delivered far better results in terms of driving traffic to their new line than being featured on a major design site like Apartment Therapy. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

How To 144

How To YouTube Crisis Management Crisis 144

Stern + Associates

APRIL 17, 2023

Creating short-form video content can be a powerful tool for executive visibility because it enables leaders to showcase their thought leadership in a concise and engaging manner – all while lifting the veil on the mysterious and lesser-known nature of the executive. Are you looking to increase brand awareness?

Video 89

Video YouTube Instagram Strategy 89

Melissa Agnes

NOVEMBER 6, 2018

You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. The way in which leadership can use this information to form stronger connections with their teams during conference calls, virtual meetings, email communications, and more. Do you see where I’m going with this? About this episode.

Crisis Management 178

Crisis Management YouTube Internal International 178

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Offer useful information and insights. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 59

Radio Pinterest Television Government 59

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). It would not seem to have “next YouTube video stars” written all over. Kiki uploads the final video to YouTube and schedules it for publication.

Video 153

Video B2B Film Marketing 153

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. Barbara Rozgonyi on Clubhouse.

Social Media 52

Social Media Corporate Communications Media 52

Communications Conversations

JANUARY 14, 2021

On the other hand… It’s not at all obvious, right now, how brands would participate. ” This seems to be up in the air right now–I haven’t seen any “brands” out there. Getting subscribers on YouTube matters to a lot of people. Maybe they won’t participate at all.

YouTube 109

YouTube Viral SEO B2B 109

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To

SEO 103

SEO Automotive YouTube Video 103

Critical Mention

AUGUST 7, 2020

His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

wiredPRworks

MARCH 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Growing Social Now.

Web 119

Web Transportation Social Media Community 119

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you like this, if you’d like to start doing more of this, we have so much fun working with our clients, just elevating their mission and their brand. Elon Musk, Twitter and PR. EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

PRSay

SEPTEMBER 16, 2021

The change comes on the heels of similar regulation by Alphabet (Google’s parent company) to limit the influence that brands have on young people based solely on their interests. Brands can reinvest money previously spent on advertising in organic engagement campaigns. The better the content, the greater the reach.

Advertising 177

Advertising Advertising Instagram SEO 177

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna Coronado The Casual Gardener on YouTube. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Television 52

Television YouTube Pinterest Radio 52

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 72

Infographics Brand Branding Video 72

Communications Conversations

FEBRUARY 23, 2021

However, as I continue to think about Clubhouse from a brand perspective, and field questions from clients on the topic, I wanted to create an informed opinion not based on my personal preferences, but based on the data. So, great for those niches, but that’s excluding a LOT of people and potential customers from a brand perspective.

Reddit 103

Reddit Data YouTube Web 103

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Roberta maintains that real-time engagement data, provided by the likes of NewsWhip , is key as much for Condé Nast brands’ content as for finding trending stories. “It and the U.S.,

Data 68

Data Trends Journalism Print 68

PR 20/20

OCTOBER 18, 2021

It’s that simple, yet so many companies aren’t willing to dedicate the resources towards well-executed thought leadership efforts. But when done right, thought leadership content is what positions you as a trusted resource to customers. Why make visitors guess if they’re a right fit for your brand, product, or service?

Industry 87

Industry How To Comparison Leadership 87

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 73

Social Media Ethics Trends Viral 73

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

NOVEMBER 5, 2021

This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 189

Communications Journalism Advertising Advertising 189

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

Prohibition

FEBRUARY 10, 2020

With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. A top tip is to re-target video content to users who have previously viewed or engaged with your brand (e.g.

Video 62

Video YouTube Social Media Storytelling 62

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. Keep a soft touch and avoid over-branding.

B2B 136

B2B Leadership Trade Shows Insurance 136

PRSay

SEPTEMBER 25, 2017

Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. It makes sense in a landscape where each second more than 7,700 tweets are sent, 70,500 videos are viewed on YouTube and 800 photos are posted on Instagram, according to Internet Live Stats.

Media 136

Media Agriculture Data Instagram 136

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Prohibition

OCTOBER 2, 2019

However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated. What’s the different between brand and personal B2B social media activity? Not convinced…? 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Barbara Rozgonyi on Clubhouse.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Another example is the YouTube brand safety crisis. The story of major brands finding their ads featured along side extremist propaganda and pornography has been going on for many months. So subject-matter experts in the many segments of ad tech had multiple opportunities to offer expert commentary as the story evolved.

Pitching 136

Pitching Media Privacy YouTube 136

PRSay

JANUARY 23, 2019

But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times. What makes your brand or idea stand out? Display your personality. Perfect your routine.

Communications 145

Communications Viral YouTube Creativity 145

PR 20/20

OCTOBER 18, 2021

It’s that simple, yet so many companies aren’t willing to dedicate the resources towards well-executed thought leadership efforts. But when done right, thought leadership content is what positions you as a trusted resource to customers. Why make visitors guess if they’re a right fit for your brand, product, or service?

Industry 52

Industry How To Comparison Leadership 52

Ethical Voices

OCTOBER 16, 2023

Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions.

Ethics 80

Ethics Data Crisis Apparel 80

Stephen Waddington

OCTOBER 21, 2019

We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. Brands can suffer the effect of negative influencers just as much as from positive ones. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 60

Government Publicity Marketing Advertising 60