ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

Blogging 195

Blogging Marketing How To Pitching 195

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Most brands would publish press releases and other online content and rely on hunches to measure the results.

Trends 92

Trends Brand Branding Analytics 92

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 8, 2020

You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Treat internal M&A comms like any other marketing campaign or business initiative. Here are the guidelines and how to pitch. Pay attention to anecdotes from managers.

Internal 92

Internal International Employee Leadership 92

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Some I knew going in, but others are brand new. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”.

Journalism 344

Journalism Internal International Pitching 344

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

Internal 133

Internal International Crisis Exercises 133

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. 100 million internal comms platform. .

Analysis 142

Analysis Tools Software SMB 142

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Shift Communications

NOVEMBER 30, 2021

Enter brand narrative. In the competitive and crowded marketplace of 2022 and in a valuation and investment landscape shaped by economic, social and political change, a brand’s narrative story can be a super-power growth accelerator. See brand narrative as a business product. Understand internal application.

Brand 97

Brand Branding Internal International 97

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. In PR, your clients – whether internal or external – are your editors.

Writing 294

Writing Journalism Pitching Guidelines 294

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . So what should your brand include in its measurement strategy ? Don’t limit your tracking to your brand though. Mention Volume.

Measurement 159

Measurement Brand Branding Pitching 159

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? .

Measurement 370

Measurement How To Analysis Data 370

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). What to Pitch When.

Pitching 130

Pitching Television System Local 130

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. Because Twitter offers PR advantages for brands willing to put in the effort. Not the best way to make an impression.

B2B 102

B2B Twitter Brand Branding 102

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 64

Pitching Consumer How To Meeting 64

Action PR

OCTOBER 3, 2019

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Create a tailored pitch. Do your research.

Internal 55

Internal International How To Media 55

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win!

Tools 370

Tools Report Comparison Media 370

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important. appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 78

Brand Branding SEO Employee 78

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Owned Media/Content Strategy. Messaging & Positioning. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. Assuming ownership of these tasks — and greatly enjoying building out our brand to students and speakers — I realized it was time to reassess my own career path. By Hannah Harding, Account Coordinator .

Internal 36

Internal International Chemicals Fashion 36

Onclusive

APRIL 3, 2019

Brand Marketing vs. Performance Marketing. Further explaining the need for Performance Marketing, Shay continues: “We typically have a big debate between Brand Marketing and Performance Marketing. On the positive side, Brand Marketing has a long-term focus, is customer-centric and is focused on an emotional connection.

Storytelling 284

Storytelling B2C Retail Measurement 284

5W PR

OCTOBER 11, 2023

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA).

Publicity 103

Publicity Internal International Resources 103

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information.

SEO 333

SEO Analysis Meeting Travel 333

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD.,

Pitching 78

Pitching Instagram Survey Data 78

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Industry events.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation.

Internal 85

Internal International Travel Tourism 85