ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Look globally for reactive news. Don’t fear the vertical. Content, content, content.

Retail 368

Retail Media B2B Pitching 368

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

Blogging 195

Blogging Marketing How To Pitching 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Some I knew going in, but others are brand new. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”.

Journalism 344

Journalism Internal International Pitching 344

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . Do your public relations campaigns make an impact or fall short of competitors’? Don’t limit your tracking to your brand though.

Measurement 159

Measurement Brand Branding Pitching 159

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women.

Social Media 52

Social Media Media Relations Media Pitching 52

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal Communications. Media Training. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort. This is good.

B2B 103

B2B Twitter Brand Branding 103

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation.

Internal 103

Internal International Travel Tourism 103

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Email outreach to media has added efficiency, yet it has also been misused by many PR teams. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That’s unlikely, because PR is best at building brand visibility and credibility over time. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short.

Agency 205

Agency Pitching Internal International 205

Landis PR

MARCH 18, 2024

Here are five ways media training can help: Erase any fears about interviewing or presenting While media training prepares you for media interviews, the content you learn in media training applies to other speaking formats as well. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. What is the biggest media relations mistake brands make?

Pitching 159

Pitching Privacy Resources Travel 159

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146

Survey Software B2B Pitching 146

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. It’s critical. .

How To 279

How To Media Pitching Creativity 279

Sword and the Script

SEPTEMBER 18, 2018

I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. I understand more about a media company’s ins and outs and the structure and challenges they face. 3) How about the flip side: What are some of the advantages?

Media Relations 68

Media Relations Media Insurance Insurance 68

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Positive PR generates consumer interest.

Publicity 62

Publicity Brand Branding SEO 62

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Impressions : The total potential views of media content. What is Social Media Monitoring? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

The best way to build a track record of success in our business is to align with the businesses and brands who fit our strengths and who offer the potential for a lasting partnership. Often this is work for well-known brands because that’s what impresses clients. But should it? They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Talkwalker adds podcast monitoring.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. drove ~50% media coverage (and a boatload of backlinks). I didn’t pitch it. The story was unsolicited. Nobody can.

B2B 106

B2B Leadership Marketing Blogging 106

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120