Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Establish your brand voice through PR.

Storytelling 62

Storytelling B2C B2B Consumer 62

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Don’t feel tempted to just share top line information. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility. She has access to huge amounts of information — customer reviews, trade articles, analyst reports and research, and firsthand experiences from professional peers.

B2B 170

B2B Brand Branding Education 170

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Defense tech storytelling But transparency alone is not enough. In a time where public perception is critical, storytelling acts as the guiding light.

Publicity 78

Publicity Brand Branding Ethics 78

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Blog Brand Stories We Love Brand Story' Dynamic Duo. The 3 Story Components.

Brand 306

Brand Branding Storytelling Resources 306

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. If you tell your brand’s story well, it can have a significant impact.

Storytelling 142

Storytelling Brand Branding Consumer 142

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Is your brand a non-profit looking for funds? Set the stage.

Storytelling 105

Storytelling Case Study Writing Creativity 105

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 173

Brand Branding Storytelling Video 173

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Share the brand story , values, and mission.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information. , should be adept at building a robust PR plan independent of a set marketing template.

B2B 156

B2B Company Storytelling Retail 156

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Is there any background information on interviewees you can include or information about your company that might support the plot of your story?

Storytelling 137

Storytelling Film Blogging Video 137

Lauri Pehar Borsh

FEBRUARY 13, 2014

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. By Richard Brownell | PR News Online 02/11/2014.

Storytelling 83

Storytelling Brand Branding Corporate 83

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Remote PR Jobs

AUGUST 16, 2023

For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. They are considered resource documents.

Pitching 243

Pitching SEO Storytelling Resources 243

5W PR

JANUARY 3, 2024

In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression. It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? When journalists tell stories, their main goal is to inform. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. Tap into trends to inform PR proposals .

Strategy 71

Strategy Brand Branding B2C 71

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Why is it that we prefer hearing a brand’s story to being hit by statistics?

Storytelling 66

Storytelling B2B Trends Examples 66

Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. The role of public relations is to positively place a brand into news stories. The modern communicator is not just a great storyteller. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She sees platforms like Media.com, which caters to media professionals’ needs, becoming more important sources of information for PR. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170

B2B How To Instagram Reddit 170

Masters in Communications

OCTOBER 30, 2018

Our minds favor stories as a way to transmit information because they involve us. We retain knowledge from stories far better than from rote repetition, and over centuries of passing information down this way, our brains have come to favor stories. Here's why storytelling is such a powerful tool: The Power of Synchronicity.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Set Clear Objectives And KPIs . Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Which PR agency services are most relevant to your business’ primary needs? Do you create strategic communications plans for your PR campaigns? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

PRSay

MAY 13, 2020

The world is different, and so is your brand’s message. The need for it as a way to inform and connect with your audience is greater than ever. But it’s not a commercial for your brand. The gut reaction for many brands when their income is disrupted is to shut down marketing. They want information and answers.

Content Marketing 200

Content Marketing Marketing Storytelling Leadership 200

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

NOVEMBER 15, 2023

Fast food chains can also provide clear and detailed nutritional information that can help customers make informed choices. Displaying calorie counts and allergen information is essential. Chains should emphasize their history, values, and unique selling points through storytelling.

Strategy 78

Strategy Marketing Ethics Mobile 78

Burrelles Fresh Ideas

MARCH 19, 2024

[SOURCE] How PR plays a role in helping the industry The travel industry stands as a captivating, expansive, and constantly evolving sector, where the impact of communication and public relations strategies holds immense sway over a brand’s business success.

Travel 90

Travel Trends Tourism Transportation 90

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. It made the brand more interesting, and best of all, media loved it. Insist on examples.

How To 310

How To Transportation Software Employee 310