Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Executive Thought Leadership. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. The role of public relations is to positively place a brand into news stories. The role of public relations is to positively place a brand into news stories. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Set Clear Objectives And KPIs . Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. It’s audio-only and connects the audience and speakers by letting them share information in real time. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. A little bit of everything!

B2B 405

B2B Social Media Media Instagram 405

PRSay

NOVEMBER 15, 2023

By understanding our audience and our employees, and meeting them where they are with information they need — not just what we want them to know — we hope [that empathy] frees a little room in their attention span to continue reading [what] we would like them to be aware of. [But We do that quite a bit with our pilots and flight attendants.

Employee 127

Employee Internal International Storytelling 127

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

MARCH 5, 2024

Assemble the Proof Points Begin by going right to the sources to gather information. The answers to these and similar questions will breathe life into a key component of your company’s innovation story: why innovation is important to your brand and the company’s purpose, values and business goals. Ask: Who contributed?

How To 99

How To Corporate Storytelling Conference 99

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Shift Communications

AUGUST 29, 2023

To help AI startups inform their PR efforts, we decided to uncover how the meteoric rise in AI news coverage translated to people’s views and understanding of AI. While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking.

Survey 60

Survey How To Storytelling Corporate 60

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. This personal touch allows employees to connect with leadership, department heads, and colleagues on a more personal level, fostering a culture of transparency and openness.

Employee 77

Employee Automotive Storytelling Internal 77

The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. When you’re done, edit out the least important information to ensure you can cover everything within the allotted time. Craft A Clear And Compelling Story Storytelling helps you connect with your audience.

Pitching 97

Pitching Publicity Meeting Storytelling 97

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Digital Sales and Marketing World. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Don’t have integrity and are full of hot air.

Ethics 177

Ethics Social Media Leadership Interviews 177

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Remain independent when you have to and always be true to your own brand. Start with THINK : “T” is Timing. “N” is New Navigation.

Communications 196

Communications Storytelling Groups Community 196

Public Relations Sydney

JUNE 9, 2015

Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in.

Storytelling 40

Storytelling How To Reputation Marketing 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. Read on to start creating your own PR blogroll.

Blogging 170

Blogging Writing Creativity Storytelling 170

Victorious PR

APRIL 4, 2023

Public relations helps companies in the crypto space build and maintain their brand image while keeping their investors and stakeholders informed about their latest developments. As the world of cryptocurrency continues to expand, it can be challenging to stand out amongst the sea of competition. What Are the Best PR Firms for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From then on, every decision she made was ultimately informed by this goal. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Don’t include 40 paragraphs of background information before something actually happens. Master the Art of Storytelling. Tip 1: Move the problem to the top.

Storytelling 149

Storytelling Case Study Writing Banking 149

PRSay

OCTOBER 22, 2019

You can’t think or absorb new information; you can’t tell what’s true and what’s not true.”. Shaw spoke of all of the information coming at us on social media; we’re absorbing the same information, mostly found on social media, but it’s coming at us hard and fast. What do we do with this information? Storytelling. “In

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Beyond PR

MARCH 22, 2017

Communicators have always understood that transparency and clarity benefits their brand story. That’s how they retain the trust of audiences, who accept branded content so long as they have a full view of what it is and who it is from. Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity.

Brand 70

Brand Branding Guidelines Financial 70

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To

SEO 119

SEO Automotive YouTube Video 119

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Branded content can help a company differentiate its offering through insights and thought leadership. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. Social responsibility programming creates its own news. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120