Remote PR Jobs

AUGUST 16, 2023

For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. They are considered resource documents.

Pitching 243

Pitching SEO Storytelling Resources 243

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. But there are plenty of people writing, blogging and podcasting about how to learn.

Storytelling 149

Storytelling Data Insurance Insurance 149

Presspage

JULY 11, 2017

This doesn’t have to be a happy ending, obviously you can write an unhappy ending also. Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. But it does need to be an ending to the story which creates the catharsis.

Storytelling 137

Storytelling Film Blogging Video 137

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? However, social media doesn’t assert your brand as an authoritative voice in your industry. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Why is it that we prefer hearing a brand’s story to being hit by statistics?

Storytelling 66

Storytelling B2B Trends Examples 66

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 139

B2B Brand Branding B2C 139

Masters in Communications

OCTOBER 30, 2018

Our minds favor stories as a way to transmit information because they involve us. We retain knowledge from stories far better than from rote repetition, and over centuries of passing information down this way, our brains have come to favor stories. Here's why storytelling is such a powerful tool: The Power of Synchronicity.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Top-notch production.

Communications 161

Communications Storytelling Film Training 161

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. fore distribution.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? This is where your research on what impactful authors write about and in which style comes in handy. What is going to be useful, interesting or exciting to them? Then answer this question in your intro.

Pitching 195

Pitching Data Technology Storytelling 195

Beyond PR

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling. Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Don’t include 40 paragraphs of background information before something actually happens.

Storytelling 149

Storytelling Case Study Writing Banking 149

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics.

Publicity 95

Publicity Ethics Analysis Data 95

The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. Then, begin writing your pitch with the most important points first. When you’re done, edit out the least important information to ensure you can cover everything within the allotted time.

Pitching 97

Pitching Publicity Meeting Storytelling 97

Stern + Associates

MARCH 17, 2023

And crucially, our rolodex of reporters is never static; we’re constantly breaking through to reporters of all types via the friends we already have or just by being a consistent source of great information, insights or stories (more on that later). The post 3 Media Relations Opportunities for 2023 appeared first on Stern Strategy Group.

Media Relations 106

Media Relations Media Storytelling Report 106

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Better Writing Blogs. Authentic Storytelling Project. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Tactics should be informed by strategy, but they’re separate. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Once the strategy is nailed down you’re ready to write the PR plan. Test it with research. Involve stakeholders.

Strategy 265

Strategy How To Resources Employee 265

5W PR

MAY 6, 2020

More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information. Only contact information and products/services rated higher. For some, it is an autobiography of the company and its brands. Storytelling is always powerful. Why does About Us mean so much?

Survey 88

Survey Storytelling Consumer Analysis 88

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Also, 88% of PR specialists report they feel the future is in digital storytelling. A press release is a statement officially from the primary source or the original informants of the information in the statement. Writing a Press Release.

How To 104

How To Writing Video Fashion 104

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 150

Employee Print Writing Survey 150

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

AUGUST 29, 2023

To help AI startups inform their PR efforts, we decided to uncover how the meteoric rise in AI news coverage translated to people’s views and understanding of AI. While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking.

Survey 60

Survey How To Storytelling Corporate 60

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Public Relations Sydney

JUNE 9, 2015

Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in.

Storytelling 40

Storytelling How To Reputation Marketing 40

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Fast forward to today. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104