Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Computers are smaller.

Radio 40

Radio Mobile Media Sports 40

Cision

MARCH 8, 2016

But with so much constant change, how can your brand keep up? Ensure a Mobile-Friendly Experience. Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one. Your audience is increasingly using mobile devices to connect to the Internet.

Trends 120

Trends Mobile Media Infographics 120

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell.

Trends 120

Trends Mobile Media Print 120

Cision

JUNE 23, 2016

Imagine if your brand’s followers wore face paint and bought jerseys to support you. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Be ready to go to bat for your brand and start hitting it out of the park.

Enterprise 200

Enterprise Infographics Software Mobile 200

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not.

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. These insights form the foundation for our infographic – a must-see for any PR pro! But reaching the right people with maximum impact? That’s where traditional media comes in.

Media 102

Media Radio Print Newspapers 102

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Moreso, clients are interested in learning the thoughts and opinions of brand stakeholders on key healthcare issues.

Healthcare 88

Healthcare Strategy Communications Policies 88

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Eighty-eight percent of marketers agree that interactive content helps brands differentiate themselves, and research shows that interactive content is twice as likely to engage a web visitor than static content.

How To 71

How To Infographics Data Web 71

Marketwired

JANUARY 5, 2016

Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers. A micro-moment isn’t a sale, but it’s an action that gets people at least following your brand and it may turn into a sale in the future. Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

MaccaPR

NOVEMBER 20, 2018

Our Counsel : Today, your PR staff have the opportunity to become publishers of “brand journalism”– filling your newsroom with multi-media content, high-res images and video, a downloadable FAQ fact sheet or company timeline. 5 – MAKE YOUR NEWSROOM UNRESPONSIVE ON MOBILE.

Mobile 91

Mobile Corporate Survey Web 91

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Want to learn more about how listening to the right audiences will boost your brand?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JUNE 11, 2019

Registration forms are a pain on a mobile device. More and more people are accessing information on mobile devices and filling out a registration form on a mobile device is hard – so visitors bounce. I like to see things like case studies and infographics freely accessible. Pull out all the stops.

B2B 120

B2B Mobile Content Marketing SEO 120

PR Fuel

APRIL 2, 2021

Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. This is a great way to build some awareness around an upcoming event, helping you build your brand awareness as a whole.

Social Media 66

Social Media Media Mobile Infographics 66

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. ” It’s also probably worth noting that Pinterest’s monetization efforts are focused on Apple-enabled mobile first. Pinterest is engineered for (native) discovery. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

5W PR

MAY 27, 2022

That means companies looking to create and tell their stories should be looking into their brand narrative as a way to create more loyalty and goodwill with the customers, including stories about how a business overcomes any adversity or obstacle.

Company 88

Company Strategy Publicity Real Estate 88

Solo PR Pro

MAY 15, 2018

81% of people have been convinced to buy a product or service by watching a brand's video. 85% of people say they'd like to see more video from brands in 2018. Infographic via Deposit Photos. For social media, livestreaming, or a more casual presentation, “DIY” video shot with a mobile phone or digital SLR camera is fine.

Video 57

Video Marketing Mobile YouTube 57

Cision

APRIL 30, 2015

Infographic? Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. Podcasts have caught brands’ attention because of their exploding popularity and their ability to reach niche audiences. Quick Original Programming Tip: Stay true to your brand.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Cision

MARCH 8, 2016

If your brand has thought leaders on the topic, sit down with them to create compelling content or multimedia to go alongside your pitch. As mobile devices decrease in screen size and smartphone usage continues to rise, media outlets have had to change the way they tell and distribute their stories. Visualize Stories. Deliver Data.

How To 84

How To Pitching Survey Comparison 84

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. It’s about the value of third-party endorsement and why editorial overage of your brand carries more weight than an ad. That’s something PR practitioners should be able to grasp quite easily. Owned Media.

Google 113

Google Guidelines Web B2C 113

Cision

FEBRUARY 29, 2016

How does it appear on mobile devices? If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. Think about your PAC as a brand, says Amie, so when people see your logo, there’s no mistaking who you are or what you do. Get our free coverage!

Communications 120

Communications How To Infographics Policies 120

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 69

Communications How To Telecommunications Employee 69

PR 20/20

FEBRUARY 21, 2017

Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile. Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. infographics, social posts, interactive quizzes).

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Salesforce uses infographics to highlight important points in its earnings reports. Playing to a visual world. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. Incorporating simple navigation and easily accessible webpage elements are key in designing a mobile-friendly site. You need to find and eliminate all broken links to create a seamless user experience.

How To 60

How To SEO Mobile Google 60

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. In fact, the Chief Marketing Officer Council reported 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. In fact, the Chief Marketing Officer Council reported 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.

Case Study 55

Case Study Study B2C Infographics 55

Presspage

JUNE 27, 2017

Look and feel matters Branding is important to make sure your visitors recognize your brand and brand story easily. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors. That way you provide context and put your name out there.

Social Media 96

Social Media Infographics YouTube Strategy 96

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61