Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Content is plentiful these days – whatever information you are offering is probably available somewhere else that does not require registration. Registration forms are a pain on a mobile device.

B2B 120

B2B Mobile Content Marketing SEO 120

Cision

JUNE 23, 2016

Imagine if your brand’s followers wore face paint and bought jerseys to support you. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Be ready to go to bat for your brand and start hitting it out of the park.

Enterprise 200

Enterprise Infographics Software Mobile 200

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Content is the coin of our information economy. The engagement and content consumption increased 200%.

Radio 40

Radio Mobile Media Sports 40

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Here’s one hint: be on mobile. Now is the time to create content with great intention.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Infographic? Content marketing is far from dead. It just requires creating content that’s a little outside-the-box. Want more ways to stand out with content?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. These insights form the foundation for our infographic – a must-see for any PR pro! But reaching the right people with maximum impact? That’s where traditional media comes in.

Media 104

Media Radio Print Newspapers 104

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. News Content and Search.

Google 113

Google Guidelines Web B2C 113

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR Fuel

APRIL 2, 2021

Infographics are another great tool to use to break up your written content. This is a great content marketing tool, as it allows you to use charts and graphs to convey statistics in a more digestible way. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas.

Social Media 63

Social Media Media Mobile Infographics 63

Solo PR Pro

MAY 15, 2018

According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. 81% of people have been convinced to buy a product or service by watching a brand's video. Infographic via Deposit Photos. Formal Video.

Video 57

Video Marketing Mobile YouTube 57

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

FEBRUARY 29, 2016

How does it appear on mobile devices? If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. Think about your PAC as a brand, says Amie, so when people see your logo, there’s no mistaking who you are or what you do. Get our free coverage!

Communications 120

Communications How To Infographics Policies 120

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The Social Media Strategist.

Marketing 43

Marketing Mobile Engineering Technology 43

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. Selecting content that resonates with your target audience is key.

Case Study 40

Case Study Mobile Local Content Marketing 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The Social Media Strategist.

Marketing 40

Marketing Mobile Engineering Technology 40

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. Incorporating simple navigation and easily accessible webpage elements are key in designing a mobile-friendly site. Users who like your content can post it on their websites and (hopefully) add your link.

How To 60

How To SEO Mobile Google 60

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

ISEBOX

DECEMBER 2, 2015

A few objectives of a public relations campaign include controlling the conversation about a brand, managing the flow of information and promoting your service or product to the right audience. But one proven tactic is extremely effective in getting you closer to achieving your public relations goals faster: Utilizing multimedia content.

Infographics 70

Infographics Video Data Mobile 70

ISEBOX

MARCH 18, 2016

Asana streamlines communications through a web and mobile app that eliminates the clutter. Great PR content translates brand messages into the format journalists prefer: They’re more attracted to multimedia press releases that include video, images and infographics – rather than straight text.

Publicity 70

Publicity Enterprise Analytics Tools 70

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? When you think about social media for your brand, it’s not enough to consider what you put on your social channels. How will my posts result in shares, comments and other interactions?

Social Media 40

Social Media Marketing Media Nonprofit 40

ISEBOX

DECEMBER 1, 2016

E-detailing is a marketing effort that can help with brand awareness and facilitate sales – all at an ROI that will make stakeholders blush: It’s estimated that face-to-face detailing costs $200-$250 per physician, compared to $100-$150 for e-detailing. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Sword and the Script

JUNE 7, 2016

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. Also see: The CMO Survey with Social & Mobile Marketing Takeaways. Mapping content to B2B buying stages. Increasing brand awareness 46%.

Survey 60

Survey Marketing B2B Infographics 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Cheers and happy reading! .

Case Study 44

Case Study Infographics YouTube Pitching 44

Beyond PR

JANUARY 11, 2017

Eight in 10 drivers mistakenly believe hands-free devices are safer than using a traditional mobile device. Here are some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception. Keep in mind which channels you will use to distribute your content.

Case Study 40

Case Study Communications Infographics Video 40

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. First of all, you need to have a content strategy that fits the nature and niche of your business.

Content Marketing 74

Content Marketing Marketing Web SEO 74

ISEBOX

FEBRUARY 26, 2016

Needless to say, selecting the right digital solution, whether it’s a traditional website, multimedia news release (MNR), content capsule or media center is extremely important. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Waxing UnLyrical

AUGUST 17, 2016

Started as PR Pro & fell in love w/ measurement, content & tech to drive brands’ messages. Marketers get big budgets b/c they are seen as a profit center. Ad blockers & mobile growth=seamless experience btwn brands & friends. Heidi pointed to the “infographics just because” problem: A4.

Measurement 40

Measurement Infographics Tools Data 40

Cision

MAY 29, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Content discovery has become more important than ever.

How To 129

How To Content Marketing Engineering Advertising 129

Shift Communications

MARCH 18, 2015

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock , marketers continue to place a premium on content creation. Follow a 70/30 Rule – 70% of content curated, 30% branded. All content should be SHAREWORTHY.

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60

Beyond PR

MAY 30, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Content discovery has become more important than ever.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

AUGUST 2, 2016

It ‘helped’ that my National Guard unit was mobilized for Iraq, so making a career change wasn’t as intimidating. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing? Let’s break down the term into its two parts: Content – Marketing.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Waxing UnLyrical

APRIL 19, 2018

Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. Piktochart : PIktochart is an online infographics tool. year for the premium version.

Nonprofit 76

Nonprofit Tools Marketing Skype 76