ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 78

Creativity Study Survey Advertising 78

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Are you using social media to get closer with people to build your own personal brand? Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. The second way to make numbers more relatable is to display them as infographics. Technology makes this easier to do, and readers are used to seeing numbers displayed this way.

Employee 149

Employee Communications Storytelling Corporate 149

ImPRessions - Crenshaw Communications

MAY 6, 2016

Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. We also send out a weekly newsletter to our audience of brands and agencies.

Infographics 120

Infographics Technology Pitching Education 120

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 116

Study Survey Infographics B2B 116

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. They must reconsider how they create, distribute and pitch their thought leadership. For our newest findings, check out the State of the Media 2016 Report! So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said.

Strategy 112

Strategy How To Content Marketing Analysis 112

PRSay

NOVEMBER 18, 2016

If you can get influencers speaking positively about your brand, their followers will take note and be that much more likely to engage with you themselves (and/or try the product or service). Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? In essence I wanted to know how they are using their most public face (their website) when marketing their brands. Here are my findings: Marketing Technology. The days of “is social important?”

B2B 60

B2B Marketing Construction Analytics 60

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JUNE 7, 2016

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs.

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Sign up for free ebooks, webinars and other resources (i.e.

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. New technology you’re developing.

Brand 104

Brand Branding How To SEO 104

Shift Communications

APRIL 23, 2015

In our recent webinar on Google Analytics Basics for PR Professionals , our VP of Marketing Technology Christopher Penn outlined ways to improve your skill in this area, including sources of free information. Video, photos, infographics and the like are necessary in a mobile and digital world. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. media landscape, leadership skills etc. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

Pitching 28

Pitching Analysis Local Case Study 28

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 18, 2018

MG: The technology. Even with all the technology and social media, etc., With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Take elements of your best thought leadership materials and turn them into blog posts. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Stephen Waddington

MARCH 24, 2019

There’s a tool for that The market for technology in marketing and public relations is exploding. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. I thoroughly recommend that you seek out Jonathan and his work. ??

Tools 69

Tools Insurance Insurance Handbook 69

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. Infographics. Improper Keyword Optimization.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. If people already see the value of the technology, they are already sold. Assign project teams.

How To 60

How To Software System Employee 60

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. COVID changing healthcare storytelling | Jump to text. What’s that?

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. But who would be credited as the author of these posts? In my opinion, this fear-based mindset is a big mistake. Source: Ben Sutherland ).

Blogging 48

Blogging Employee Corporate Google 48

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. Original data also increases the chance that your brand will receive coverage.

Data 106

Data Meeting Measurement Guidelines 106